Sherry (Lee) Berkin

Trailblazer
DISC Type : DI

Brand Innovation Manager at Panda Restaurant Group

Los Angeles Metropolitan Area, United States

Overview

Sherry has no verified overview

Personality Overview

Informal

Assertive

Charismatic

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Sherry has no verified topics they care about

Media Appearances

Sherry has no verified media appearances

Work History

11-2022
Brand Innovation Manager at Panda Restaurant Group
8-2016 - 12-2022
Adjunct Faculty, Marketing Department, College of Business Administration at California State University, Long Beach
6-2010 - 8-2016
Independent Marketing Consultant at SLB LLC
2005 - 6-2010
Market Strategy & Planning Marketing Leader for North America Salon Professional at Procter & Gamble
2003 - 2004
Brand Manager, Global New Products for John Frieda Haircare at Kao Specialties Americas

Education

MBA from University of Michigan - Stephen M. Ross School of Business
BA from UC San Diego

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Brand Innovation Manager at Panda Restaurant Group
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Insights For Selling To Sherry (Lee)

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherry (Lee) is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sherry (Lee)

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sherry (Lee) move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sherry (Lee) take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sherry (Lee)

Personality Compatibility


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