Sheryl Farrington

Questioner
DISC Type : c

Executive Assistant & Board Secretary at Scotia Investments - A Family of Companies

Dartmouth, Nova Scotia, Canada

Overview

Sheryl Farrington is a seasoned Executive Assistant and Board Secretary with extensive experience in corporate governance and strategic planning. She has completed an executive program at the University of Torontos Rotman School of Management and holds a qualification as a Commissioner for Nova Scotia.

Outside of her professional life, Sheryl is deeply involved in her community, volunteering for organizations like Habitat for Humanity. She is also a health enthusiast and has experience as a fitness coach. She enjoys exploring local Nova Scotian scenery and events.

Unique fact: Sheryl has worked as a Beachbody fitness coach.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Community Building
Demonstrates a strong commitment to community through hands-on volunteering at a Habitat for Humanity build site in Tantallon.
Fair Wage Policies
Presented on the topic of a "Fair Wage/Living Wage Framework" to the Halifax Community Planning and Economic Development Standing Committee.
Health & Fitness
Has been a Beachbody coach, indicating a personal passion for health, wellness, and fitness coaching.

Media Appearances

Sheryl has no verified media appearances

Work History

10-2023
Executive Assistant & Board Secretary at Scotia Investments - A Family of Companies
8-2016 - 10-2023
Executive Assistant & Corporate Secretary at Construction Association of Nova Scotia
9-2012 - 8-2016
Customer Service Representative at CDMV
8-2000 - 9-2012
Office Manager at PetFocus Veterinary Group
10-1998 - 8-2000
Customer Service Representative at Kent Building Supplies

Education

10-2021 - 12-2021
Executive & Professional Development Certificate from Sobey School of Business at Saint Mary's University
1-2021 - 1-2021
Executive Program from University of Toronto - Rotman School of Management

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dartmouth, Nova Scotia, Canada Job Level : N/A Designation : Executive Assistant & Board Secretary at Scotia Investments - A Family of Companies
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Insights For Selling To Sheryl

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheryl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sheryl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sheryl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sheryl

Personality Compatibility


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