Shilpa Dureja Puri

Evaluator
DISC Type : DSC

Director Marketing - New Computing & Wearables at Samsung Electronics

Gurugram, Haryana, India

Overview

Shilpa is the Director of Marketing for New Computing & Wearables at Samsung India, with over 24 years of experience driving digital transformation for top brands like Microsoft. She holds a gold medal in Management Studies and has completed executive education at Kellogg and INSEAD. Colleagues describe her as a "powerhouse marketing leader, " "innovative, " and "collaborative. "

Outside of her professional life, Shilpa is passionate about mentoring digital startups and SMEs. In her personal time, she enjoys reading, traveling, cooking, and volunteering. Her persistence and purpose are rooted in her practice of Nichiren Daishonins Buddhism, and she emphasizes the importance of building an interesting life over just a successful one.

Unique fact: Earlier in her career, Shilpa was a guest faculty member at the National Institute of Fashion Technology and a freelance journalist.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Women in Leadership
A champion for women in tech, she is on Samsung's Diversity & Inclusion council and frequently posts about empowering female leaders.
Digital Transformation
A core theme of her 24-year career, having led digital strategy and transformation journeys for major brands like Samsung and Microsoft.
Connected Experiences
Her current role focuses on marketing Samsung's ecosystem of tablets, laptops, and wearables, shaping how consumers live in a digital-first world.

Media Appearances

Shilpa Dureja Puri elevated as Director Marketing – New Computing & Wearables at Samsung Electronics India. Featured in Indian Television

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Women Leaders Interview with Shilpa Dureja Puri – Director Marketing, Samsung Electronics. Featured in PaulWriter.com

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Work History

10-2025
Director Marketing - New Computing & Wearables at Samsung Electronics
2-2021
Director Marketing - Luxury, Flagship & Ecosystem at Samsung Electronics
4-2020 - 2-2021
GM Marketing - Luxury & Flagship Mobiles at Samsung Electronics
12-2018 - 3-2020
General Manager - Digital at Samsung Electronics
9-2017 - 11-2018
Director Marketing - Digital & Experiential at Microsoft

Education

2017 - 2017
Modern Marketing: Content from Kellogg Executive Education
2016 - 2016
Microsoft-INSEAD Online Business Strategy and Financial Acumen from INSEAD

More Information

Social Presence :

Prographics :

Exp : 26 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Director Marketing - New Computing & Wearables at Samsung Electronics
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Insights For Selling To Shilpa Dureja

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shilpa Dureja is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shilpa Dureja

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shilpa Dureja move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shilpa Dureja take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shilpa Dureja

Personality Compatibility


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