Shira Martin

Inspirer
DISC Type : id

Owner/President at Lutz Whistle Stop Depot

Tampa, Florida, United States

Overview

Shira Martin is the Chief Financial Officer and a board member at J. C. Newman Cigar Co. , Americas oldest family-owned premium cigar maker. She is a Florida State University graduate and previously worked as an auditor for Ernst & Young. She also owns a local artisan boutique.

Outside of her corporate role, Shira owns the Lutz Whistle Stop Depot, a boutique featuring over 55 local artisans and craftsmen. She is actively involved in her community as a volunteer host for Southeastern Guide Dogs and serves on the finance committee for her church.

She and her husband are foster parents for Hillsborough County.

Personality Overview

Achievment Oriented

Fast Adopter

Decisive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Small Business Ownership
As the owner and president of the Lutz Whistle Stop Depot, she has direct experience with the challenges and rewards of running a small business.
Local Artisans
Her boutique provides a platform for over 55 local artisans and craftsmen to sell vintage, antique, and handmade goods, showing a passion for supporting local creators.
Community Involvement
Volunteers for Southeastern Guide Dogs, is on her church's finance committee, and is a foster parent, indicating a strong commitment to her local community.

Media Appearances

Shira has no verified media appearances

Work History

5-2024
Owner/President at Lutz Whistle Stop Depot
5-2000
. at J.C. Newman Cigar Co.
5-2000
. at J.C. Newman Cigar Co
Senior at Ernst & Young

Education

1992 - 1997
Masters from Florida State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Tampa, Florida, United States Job Level : N/A Designation : Owner/President at Lutz Whistle Stop Depot
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Insights For Selling To Shira

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shira is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Shira

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Shira move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Shira take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Shira

Personality Compatibility


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