Shirley Che

Wildcard
DISC Type : isc

Public Relations & Field Marketing Strategist at Zweig Group

Dallas-Fort Worth Metroplex, United States

Overview

Shirley has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Shirley has no verified topics they care about

Media Appearances

Shirley has no verified media appearances

Work History

3-2025
Public Relations & Field Marketing Strategist at Zweig Group
3-2023 - 4-2025
Director, Field Marketing | Learning | ElevateHER at Zweig Group
9-2021 - 3-2023
Director of Marketing & Media at Zweig Group
Dragonboat Team Manager | Coach at Dallas United Crew
2-2011 - 3-2021
Founder | Photographer at Shirley Che Studios

Education

2002 - 2005
BS from The University of Texas at Austin
2007 - 2009
Journalism from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dallas-Fort Worth Metroplex, United States Job Level : Junior Designation : Public Relations & Field Marketing Strategist at Zweig Group
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Insights For Selling To Shirley

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shirley is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shirley

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shirley move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shirley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shirley

Personality Compatibility


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