Shiv Sharma

Evaluator
DISC Type : csd

Head of Marketing Technology at Barclaycard Payments

London, England, United Kingdom

Overview

As Head of Marketing Technology at Barclaycard Payments, Shiv Sharma leverages over 17 years of financial services experience in MarTech, data analytics, and customer communications. Colleagues describe him as a supportive leader with strong business acumen. He holds a Masters in Computer Applications and is a Salesforce Certified Marketing Cloud Email Specialist.

Shiv is passionate about leadership and creating a positive, empathetic work environment. He shares career stories that highlight the importance of supportive management and learning from challenges. He actively seeks out new knowledge by attending industry events focused on emerging technologies like generative AI.

He has a personal rule to give every job candidate a full interview, a principle shaped by his own early career experiences.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Marketing Technology
As the business owner for Salesforce Marketing Cloud, he is accountable for the strategy, platform delivery, governance, and compliance of marketing technology at Barclaycard Payments.
Data-Driven Marketing
His career at Barclays, Citi, and Capital One has consistently focused on using digital analytics and big data to deliver seamless customer experiences and measurable marketing outcomes.
Generative AI
He shows a keen interest in emerging tech, recently attending the Salesforce World Tour AI Day in London to learn about new releases tapping the potential of generative AI.

Media Appearances

Shiv has no verified media appearances

Work History

7-2025
Head of Marketing Technology at Barclaycard Payments
2-2023 - 7-2025
Assistant Vice President | MarTech | Payments at Barclays
6-2017 - 7-2022
Assistant Vice President | Digital Analytics | APAC & EMEA at Citi
6-2017 - 9-2019
Manager Data Management at Citi
2-2016 - 6-2017
Sr. Analyst - Data Engineer at Capital One

Education

Master of Computer Applications (M.C.A.) from Tezpur University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing Technology at Barclaycard Payments
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Insights For Selling To Shiv

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiv is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shiv

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shiv move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shiv take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shiv

Personality Compatibility


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