Shiv Sharma in

Shiv Sharma

Evaluator · DISC type csd
Head of Marketing Technology at Barclaycard Payments
📍 London, England, United Kingdom

As Head of Marketing Technology at Barclaycard Payments, Shiv Sharma leverages over 17 years of financial services experience in MarTech, data analytics, and customer communications. Colleagues describe him as a supportive leader with strong business acumen. He holds a Masters in Computer Applications and is a Salesforce Certified Marketing Cloud Email Specialist.

Shiv is passionate about leadership and creating a positive, empathetic work environment. He shares career stories that highlight the importance of supportive management and learning from challenges. He actively seeks out new knowledge by attending industry events focused on emerging technologies like generative AI.

He has a personal rule to give every job candidate a full interview, a principle shaped by his own early career experiences.

Read the full overview →
Experience
16 Years
Current Role
Head of Marketing Technology
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Shiv shows up

Thorough Evaluator
Hard To Convince
Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Shiv cares about

Marketing Technology
As the business owner for Salesforce Marketing Cloud, he is accountable for the strategy, platform delivery, governance, and compliance of marketing technology at Barclaycard Payments.
Data-Driven Marketing
His career at Barclays, Citi, and Capital One has consistently focused on using digital analytics and big data to deliver seamless customer experiences and measurable marketing outcomes.
+4 more topics Login to view topics
Career

Work history

7-2025
Head of Marketing Technology
Barclaycard Payments
2-2023 - 7-2025
Assistant Vice President | MarTech | Payments
Barclays
6-2017 - 7-2022
Assistant Vice President | Digital Analytics | APAC & EMEA
Citi
6-2017 - 9-2019
Manager Data Management
Citi
2-2016 - 6-2017
Sr. Analyst - Data Engineer
Capital One
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Computer Applications (M.C.A.)
Tezpur University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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