Shivani Chauhan

Enigma
DISC Type : icd

Content Lead - Entrepreneur In Residence at HT Media Group

Gurugram, Haryana, India

Overview

Shivani is a creative director and content lead with a history of driving significant revenue and brand growth through strategic content. A graduate of the University of Delhi and the Army Institute of Management, she is recognized for her unconventional approach and ability to create engaging content that scales social media platforms from the ground up.

Through her personal media brand, The Working Draft Co. , she explores the intersection of technology and culture by creating videos and hosting a podcast. She interviews professionals from diverse fields like fitness and biotechnology, demonstrating a passion for learning and sharing knowledge.

She drove high-ticket revenue at a previous company by scaling its Instagram from zero to over 60, 000 followers and 24 million in monthly reach.

Personality Overview

Persuasive & Assertive

Hard To Convince

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Content Strategy
Has a proven record of increasing website traffic, organic search rankings, and generating millions in revenue through targeted content marketing and strategy.
Creative Technology
Her work focuses on the intersection of technology and culture, and she actively discusses topics like the future impact of AI on creative roles.
Brand Building
Successfully built a brand's social presence from scratch, directly contributing to significant course conversions and revenue through strategic content and production.

Media Appearances

Shivani has no verified media appearances

Work History

1-2026
Content Lead - Entrepreneur In Residence at HT Media Group
9-2024
Creative Director & Founder at The Working Draft Co.
9-2021 - 1-2026
Content & Brand - Founder's Office (2nd Employee) at AccioJob
2-2019 - 4-2020
Program Manager at Quadrangle Consulting
7-2017 - 9-2018
Key Account Executive at Nestlé

Education

5-2012 - 7-2015
Bachelor of Science - BS from University of Delhi
7-2015 - 5-2017
Master of Business Administration - MBA from Army Institute of Management & Technology

More Information

Social Presence :

Prographics :

Exp : 6 Location : Gurugram, Haryana, India Job Level : Middle Designation : Content Lead - Entrepreneur In Residence at HT Media Group
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Insights For Selling To Shivani

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shivani is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shivani

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shivani move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shivani take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shivani

Personality Compatibility


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