Shona Waddell

Questioner
DISC Type : c

Director, Property Management & Leasing at University of Calgary Properties Group

Calgary, Alberta, Canada

Overview

Shona Waddell is a seasoned real estate professional with over 25 years of experience in property management. As Director at University of Calgary Properties Group, she leverages her extensive background, which includes managing over 3 million sq. ft. at Brookfield Properties. She holds a Bachelor of Arts from Saint Marys University.

Shona is actively involved in shaping the community experience within the developments she manages. Her work includes overseeing the implementation of public amenities designed to enhance resident life, such as innovative, weather-resistant outdoor skating rinks that serve as community hubs.

She spent 21 years at Brookfield Properties, demonstrating significant dedication and expertise in managing major commercial real estate portfolios.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Property Management
Her career spans over 25 years in progressive property management roles, overseeing large and complex real estate portfolios in Calgary.
Community Development
Her work involves creating vibrant communities like the University District, focusing on resident experience and public spaces.
Team Growth
Her social media activity indicates a focus on building and expanding her team, frequently posting about new opportunities.

Media Appearances

Shona has no verified media appearances

Work History

5-2024
Director, Property Management & Leasing at University of Calgary Properties Group
4-2022 - 5-2024
Senior Property Manager at University of Calgary Properties Group
5-2000 - 3-2022
Property Manager at Brookfield Office Properties
10-1998 - 5-2000
Tenant Services Coordinator at TrizecHahn Office Properties

Education

BA from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Director, Property Management & Leasing at University of Calgary Properties Group
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Insights For Selling To Shona

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shona is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shona

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shona move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shona take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shona

Personality Compatibility


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