Shreshthi Yadav

Observer
DISC Type : ci

Brand Identity Designer at Freelance

New Delhi, Delhi, India

Overview

Shreshthi Yadav is a freelance brand identity and packaging designer who applies a thoughtful, process-driven methodology to her work. Holding a Master of Commerce from the University of Mumbai, she brings a unique business-oriented perspective to her creative projects, focusing on building credible and emotionally supportive brand identities for clients.

Beyond her design work, Shreshthi is a passionate photographer who enjoys capturing interesting observations from her daily life using just her phone. This hobby reflects her keen eye for detail and her practice of finding inspiration in the world around her, which informs her creative process.

She has a clearly defined, client-focused process for brand identity projects, starting with a discovery call to align on goals before moving to a custom proposal.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Branding For Startups
She discusses the strategic dilemma early-stage businesses face: launching a product first versus establishing a credible brand identity from day one.
Intentional Design Process
Outlines a detailed client workflow that includes a discovery call, custom proposal, and a structured design process to ensure smooth and intentional delivery.
Emotional Branding
In a project for a children's daycare, she focused on creating a brand that felt safe and supportive rather than just loud and playful.

Media Appearances

Shreshthi has no verified media appearances

Work History

12-2024
Brand Identity Designer at Freelance
7-2024 - 10-2024
Visual Designer at Taken Studio
4-2024 - 6-2024
Visual Designer Intern at Art Attack Animation
12-2023 - 2-2024
Graphic Design Intern at Drink Cart
5-2023 - 6-2023
Fundraising Intern at Pawzz Foundation

Education

8-2021 - 6-2023
Master of Commerce from University of Mumbai
2018 - 2021
B.com Hons. from Delhi University

More Information

Social Presence :

Prographics :

Exp : 1 Location : New Delhi, Delhi, India Job Level : Junior Designation : Brand Identity Designer at Freelance
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Insights For Selling To Shreshthi

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shreshthi is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Shreshthi

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Shreshthi move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Shreshthi take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Shreshthi

Personality Compatibility


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