Shruti Cruz

Energizer
DISC Type : I

Director, Digital Solutions at Northwestern Medicine

Chicago, Illinois, United States

Overview

Shruti Cruz is the Director of Digital Solutions at Northwestern Medicine, where she leads teams in creating custom digital applications to solve clinical and business problems. A graduate of Northwesterns Kellogg School of Management, her career highlights include roles in healthcare strategy, product management, and program development.

She formalized the Bluhm Cardiovascular Institutes Center for Artificial Intelligence, launching machine learning and AI solutions to improve cardiovascular care delivery and patient outcomes.

Personality Overview

Enthusiastic

Imaginative

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AI in Healthcare
She launched the Center for Artificial Intelligence at the Bluhm Cardiovascular Institute, implementing ML/AI solutions to improve care delivery and outcomes.
Digital Health Apps
Her current role focuses on leading teams that design, develop, and implement custom digital applications for the health system.
Value-Based Care
Her past experience includes implementing programs to facilitate value-based care models and managing platforms for bundled payment arrangements.

Media Appearances

Using Artificial Intelligence to Solve One of Health Care's Most Enduring Problems. Featured in Northwestern Medicine News

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How AI Makes Health Care Better at Northwestern Medicine. Featured in Northwestern Medicine (Jobs site)

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Northwestern Medicine's AI‑tech flags incidental findings in diagnostic images. Featured in Becker's Hospital Review

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Work History

2023
Director, Digital Solutions at Northwestern Medicine
2018 - 2023
Program Director, Bluhm Cardiovascular Institute at Northwestern Medicine
2016 - 2018
Senior Director, Internal Consulting Group at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
2014 - 2016
Head of Product Management at PinpointCare
2012 - 2014
Program Manager, Care Coordination at Northwestern Medicine

Education

2012 - 2014
Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management
2000 - 2003
B.S. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Digital Solutions at Northwestern Medicine
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Insights For Selling To Shruti

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shruti is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Shruti

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shruti move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Shruti take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Shruti

Personality Compatibility


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