Shruti Mehra

Critic
DISC Type : C

Director - Strategy at Flam

Bengaluru, Karnataka, India

Overview

Shruti Mehra has spent a decade specializing in strategy, growth, and execution within high-ambiguity, founder-led companies. An ISB alum, her career highlights include driving key initiatives at prominent scale-ups like BluSmart, Blinkit, and ReNew Power, consistently translating strategic intent into reality.

Based on her appreciation for high-quality, curated goods, she appears to value wellness-focused products and organic pantry essentials. She shows an interest in brands that prioritize quality for consumers who are willing to pay a premium for a better experience.

While at ReNew Power, she helped shape the companys narrative for the COP26 global climate summit.

Personality Overview

Critic

ROI Driven

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Go-to-Market Strategy
Her experience includes standing up new go-to-market channels in high-ambiguity environments, making this a core area of her expertise.
Operational Discipline
She has a track record of driving organization-wide operational discipline to translate strategic plans into tangible business results.
Systems Thinking
She explicitly lists "systems thinking" as a key personal driver, indicating a focus on creating leverage and clarity from complexity.

Media Appearances

Shruti has no verified media appearances

Work History

7-2025
Director - Strategy at Flam
11-2023 - 5-2025
Strategy & PMO at BluSmart
3-2022 - 8-2023
Associate Director - Growth at Blinkit
11-2020 - 2-2022
CEO's Office - Corporate Strategy at ReNew Power
10-2018 - 11-2020
Chairman's Office at Essar

Education

2016 - 2017
Master of Business Administration (MBA) from Indian School of Business
2011 - 2014
B.Com(Hons) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Strategy at Flam
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Insights For Selling To Shruti

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shruti is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Shruti

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Shruti move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shruti take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shruti

Personality Compatibility


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