Elav Horwitz

Critic
DISC Type : C

Chief Innovation Officer at WPP

United States

Overview

Elav Horwitz is WPPs first Chief Innovation Officer, responsible for translating emerging technologies like Generative AI into breakthrough solutions for global brands. With over 20 years of experience and a certification in Artificial Intelligence Products & Services, she leads the companys applied AI strategy and fosters a culture of innovation.

Elav is a dedicated champion of responsible technology and diversity in leadership. She began her career in programming in the Israeli army and now actively mentors female founders of AI startups. She is also a founding member of Chief, a leadership community for executive women.

Interesting fact: She advises influential groups like the Spotify and Meta Creative Councils, shaping the future of creative technology partnerships.

Personality Overview

Information Seeker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Applied AI
Her core focus is translating the power of AI into concrete business solutions and campaign-ready assets for clients, aiming to rewrite the marketing playbook for the AI era.
Responsible Technology
Frequently cited as a leading voice and champion for responsible tech, integrating ethical considerations into innovation and business transformation.
Strategic Partnerships
Connects WPP's creative talent with major technology partners like Google, Meta, and Spotify to co-create and drive innovation.

Media Appearances

WPP appoints Elav Horwitz as first Chief Innovation Officer. Featured in WPP.com (Official Press Release)

See Now

WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer. Featured in AdWeek

See Now

WPP appoints Elav Horwitz as chief innovation officer. Featured in Campaign Live

See Now

Work History

11-2025
Chief Innovation Officer at WPP
11-2024
EVP, Global Head of Strategic Partnerships and AI Solutions at WPP
4-2025
Board Member at Anzu.io
6-2025
Creative Council Member at Spotify
2-2019
Creative Council | Member and Contributor at Meta

Education

Education details unavailable from Massachusetts Institute of Technology
2005 - 2008
Instructional Design from HIT Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Leadership Designation : Chief Innovation Officer at WPP
URL has been copied!

Insights For Selling To Elav

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Elav is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Elav

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Elav move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Elav take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Elav

Personality Compatibility


Other WPP Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.