Elav Horwitz in

Elav Horwitz

Login to view DISC.
Chief Innovation Officer at WPP
📍 United States

Elav Horwitz is WPPs first Chief Innovation Officer, responsible for translating emerging technologies like Generative AI into breakthrough solutions for global brands. With over 20 years of experience and a certification in Artificial Intelligence Products & Services, she leads the companys applied AI strategy and fosters a culture of innovation.

Elav is a dedicated champion of responsible technology and diversity in leadership. She began her career in programming in the Israeli army and now actively mentors female founders of AI startups. She is also a founding member of Chief, a leadership community for executive women.

Interesting fact: She advises influential groups like the Spotify and Meta Creative Councils, shaping the future of creative technology partnerships.

Read the full overview →
Experience
6 Years
Current Role
Chief Innovation Officer
Job Level
Leadership
Location
United States
Personality Overview

How Elav shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Elav cares about

Applied AI
Her core focus is translating the power of AI into concrete business solutions and campaign-ready assets for clients, aiming to rewrite the marketing playbook for the AI era.
Responsible Technology
Frequently cited as a leading voice and champion for responsible tech, integrating ethical considerations into innovation and business transformation.
+5 more topics Login to view topics
Career

Work history

11-2025
Chief Innovation Officer
WPP
11-2024
EVP, Global Head of Strategic Partnerships and AI Solutions
WPP
4-2025
Board Member
Anzu.io
6-2025
Creative Council Member
Spotify
2-2019
Creative Council | Member and Contributor
Meta
In the press

Media appearances

WPP appoints Elav Horwitz as first Chief Innovation Officer. Featured in WPP.com (Official Press Release)
See now
WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer. Featured in AdWeek
+4 more appearances Login to view media
Education
Education details unavailable
Massachusetts Institute of Technology
2005 - 2008
Instructional Design
HIT Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other WPP Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Elav. Free, 10 seconds.