Shubha Dorai

Pioneer
DISC Type : DIS

Director Data Management (MDM, DG) at Serta Simmons Bedding, LLC

Fremont, California, United States

Overview

Shubha is an Enterprise Data & AI Leader with extensive experience building trusted data ecosystems and driving smarter decisions. She has a Master of Science in Data Science from Eastern University and is PMP certified.

She champions data as a strategic asset, defining roadmaps to realize business value and serving as a trusted advisor to business partners.

People often call her intelligent, driven, and an exceptional project and program manager.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Data Ecosystems
She has dedicated decades to strengthening master data foundations, modernizing BI/data warehousing, and building trusted data ecosystems.
Data Governance
Her roles consistently involve directing the strategic application of data governance frameworks and enhancing data quality for decision-making.
Enterprise Data Management
She leads the creation and cross-functional adoption of data management frameworks across organizations to realize business value.

Media Appearances

Shubha has no verified media appearances

Work History

8-2023 - 7-2025
Director Data Management (MDM, DG) at Serta Simmons Bedding, LLC
9-2021 - 11-2022
Director Enterprise Data Management at Kriya Therapeutics, Inc.
3-2019 - 9-2021
Assistant Director MDM DG Analytics, Supply Chain at Stanford Health Care
1-2019 - 3-2019
Consultant| BI and Governance SME | Advisor at Graniterock
6-2018 - 12-2018
Consultant | Data Management SME | Sr Progam Manager at Adobe

Education

3-2022 - 12-2023
Master of Science - MS from Eastern University
Master of Science - MS from Eastern University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Fremont, California, United States Job Level : N/A Designation : Director Data Management (MDM, DG) at Serta Simmons Bedding, LLC
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Insights For Selling To Shubha

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubha is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shubha

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shubha move?

  • They are generally fast movers and can take quick decisions
  • Can Shubha take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shubha

Personality Compatibility


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