Shubham Saraswat
Login to view DISC.Shubham is a Senior Research Analyst with three years of experience focused on the Food & Nutrition, CPG, and FMCG sectors. Holding a Master of Technology from Sant Longowal Institute of Engineering and Technology, he excels in data analytics, competitive intelligence, and intellectual property strategy to drive innovation.
He shows a keen interest in the intersection of market dynamics and consumer psychology. His analysis extends to topics like the economic pressures on Indias middle class and how marketing language, such as health claims on packaging, influences purchasing behavior in the food industry.
He has a specific interest in the "Health Halo Effect, " where marketing creates a perception of healthiness in food products, often without scientific backing.
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