Shubham Saraswat

Enigma
DISC Type : cdi

Research Analyst at Kearney

Gurugram, Haryana, India

Overview

Shubham is a Senior Research Analyst with three years of experience focused on the Food & Nutrition, CPG, and FMCG sectors. Holding a Master of Technology from Sant Longowal Institute of Engineering and Technology, he excels in data analytics, competitive intelligence, and intellectual property strategy to drive innovation.

He shows a keen interest in the intersection of market dynamics and consumer psychology. His analysis extends to topics like the economic pressures on Indias middle class and how marketing language, such as health claims on packaging, influences purchasing behavior in the food industry.

He has a specific interest in the "Health Halo Effect, " where marketing creates a perception of healthiness in food products, often without scientific backing.

Personality Overview

Challenger

Hard To Convince

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Food & CPG Innovation
His experience involves product formulation optimization, pricing analysis, and trend evaluation in the Food & Beverage and Consumer Packaged Goods sectors.
Intellectual Property Analysis
He is skilled in conducting patent searches, technology scouting, and competitive intelligence to help clients build and manage their intellectual property portfolios.
FMCG Market Dynamics
He actively analyzes and shares insights on economic trends impacting the FMCG sector, such as the purchasing power of India's middle class.

Media Appearances

Shubham has no verified media appearances

Work History

4-2025
Research Analyst at Kearney
7-2024
Senior Associate at Stellarix Consultancy Services
5-2024 - 3-2025
Senior Associate at Stellarix Consultancy Services
4-2021 - 7-2024
Associate at Stellarix Consultancy Services
1-2017 - 12-2017
Executive at Kothari Fermentation & Biochem Ltd

Education

Master of Technology from Sant Longowal Institute of Engineering and Technology
Bachelor of Technology from Jaipur National University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Gurugram, Haryana, India Job Level : N/A Designation : Research Analyst at Kearney
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Insights For Selling To Shubham

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubham is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shubham

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Shubham move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Shubham take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Shubham

Personality Compatibility


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