Shubho Sengupta

Commander
DISC Type : D

Advisor Marketing (Brand) at Nirmit Bharat

South Delhi, Delhi, India

Overview

Shubho Sengupta is a marketing advisor for government initiatives like Nirmit Bharat (ONDC), with a career spanning traditional advertising at Ogilvy to digital leadership at Coca-Cola. A former startup co-founder, he focuses on integrating technology and branding. Colleagues describe him as a pioneering and strategic thought leader with great clarity.

Outside of his professional life, Shubho is a columnist for a national business publication, an art curator for contemporary exhibitions, and an avid endurance athlete. His interests are a unique blend of intellectual, creative, and physical pursuits, showing a deep engagement with culture, communication, and personal challenges.

He was the first Indian to complete a solo cycling expedition from Manali to Leh in Ladakh.

Personality Overview

Decisive

Risk-Taker

Very Quick

They prefer to move quickly, and expect the same from others.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Digital Governance
Serves as a senior advisor for major Government of India digital platforms, including Nirmit Bharat, Karmayogi Bharat, and MyGov, focusing on citizen engagement and capacity building.
Democratizing E-commerce
His work with Nirmit Bharat from ONDC supports the mission to enable open, interoperable digital commerce, empowering small and medium businesses across India.
Brand Storytelling
A former copywriter, he has a deep-rooted belief in branding, having shaped campaigns for major brands and established iconic platforms like Coke Studio India.

Media Appearances

Digital marketing veteran Shubho Sengupta joins Nirmit Bharat. Featured in Facebook

See Now

Work History

4-2025
Advisor Marketing (Brand) at Nirmit Bharat
5-2023 - 3-2025
Advisor, Communications & UI/UX at Karmayogi Bharat
7-2018 - 5-2023
Director, Media & Creative at MyGov India
10-2015 - 7-2018
Startup Co-Founder at Pinkshastra & StudioActiv
11-2013 - 7-2018
Brand Consultant (Digital) at Consulting

Education

Shubho has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : South Delhi, Delhi, India Job Level : N/A Designation : Advisor Marketing (Brand) at Nirmit Bharat
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Insights For Selling To Shubho

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shubho is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shubho

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Shubho move?

  • If convinced, they can reach decisions quite fast.
  • Can Shubho take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Shubho

Personality Compatibility


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