Shuchita Gupta

Initiator
DISC Type : Di

Head of Content at dmg events

Dubai, United Arab Emirates

Overview

Shuchita Gupta is the Head of Content for design and hospitality at dmg events. She is an expert in content strategy and thought leadership, having helped grow divisional revenue from $9M to $32M. People who have worked with her describe her as creative, smart, and well-organized, and she holds a Bachelor of Engineering.

Outside of her professional role, Shuchita is passionate about mentoring students interested in the events industry. She has a strong creative side, with a background in drama and performance that extends back to her university days. She enjoys translating complex ideas into compelling narratives and connecting with global audiences.

Unique fact: Shuchita won the title of "Best Actress" in an inter-university drama competition.

Personality Overview

Risk-Accepting

Impact-Oriented

Confident

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Content Strategy
Leads content for 10+ exhibitions, specializing in turning market insights into compelling narratives that drive engagement and revenue.
Design & Hospitality
Her current role focuses on leading content for flagship events in the design, real estate, and hospitality industries.
Podcasting & Speaking
She is the host of the INDEX Design Talks podcast and is responsible for curating over 400 sessions with 350+ speakers annually.

Media Appearances

Shuchita has no verified media appearances

Work History

10-2024
Head of Content at dmg events
10-2022 - 9-2024
Senior Conference Manager at dmg events
12-2021 - 10-2022
Conference Manager - INDEX and INDEX Awards at dmg events
10-2020 - 12-2021
Conference Portfolio Director at MS Events Management
5-2018 - 6-2020
Senior Conference Producer at IQPC Middle East

Education

2010 - 2014
Bachelor of Engineering (BE) from Birla Institute Of Technology and Science, Pilani Dubai
2009 - 2010
Science from Indian School Sohar

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Content at dmg events
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Insights For Selling To Shuchita

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shuchita is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Shuchita

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Shuchita move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Shuchita take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Shuchita

Personality Compatibility


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