Shure Belaye, PE, PMP, CEM, BCxP

Critic
DISC Type : C

Engineering Director at Dallas ISD Construction Services

Rowlett, Texas, United States

Overview

Shure Belaye is the Engineering Director for Dallas ISD Construction Services, leveraging extensive experience in MEP, HVAC design, and infrastructure management from previous roles at DFW Airport. A double graduate of Southern Methodist University, he holds numerous certifications including BCxP and PMP, leading high-performing technical teams on large-scale capital projects.

Colleagues consistently describe Shure as honest, loyal, and trustworthy, with excellent work ethics and a high level of integrity. He has a stated interest in his alma mater, Southern Methodist University, demonstrating a connection to the local academic community in Dallas.

At DFW Airport, he supervised a $32M engineering assessment program that directly informed a projected $480M in capital and O&M projects.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Educational Facilities
In his current role at Dallas ISD, he is focused on the planning, development, and delivery of high-quality educational facilities for students and educators.
Infrastructure Assessment
Led a multi-million dollar existing condition assessment program at DFW Airport, forming the basis for massive capital improvement projects.
MEP & HVAC Design
His profile highlights deep technical expertise in Mechanical & Environmental Engineering with a strong emphasis on MEP, HVAC, and facility engineering.

Media Appearances

Shure has no verified media appearances

Work History

3-2026
Engineering Director at Dallas ISD Construction Services
4-2025 - 3-2026
Senior Associate at Marx|Okubo Associates, Inc.
6-2022 - 3-2025
Manager Infrastructure Engineering at Dallas Fort Worth International Airport (DFW)
11-2010 - 7-2022
Infrastructure Engineer at Dallas Fort Worth International Airport (DFW)
6-2010 - 10-2010
Senior Mechanical Engineer at Shure Belaye

Education

2008 - 2010
MSEnvE from Southern Methodist University
2001 - 2003
MSME from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Rowlett, Texas, United States Job Level : Mid-senior Designation : Engineering Director at Dallas ISD Construction Services
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Insights For Selling To Shure

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shure is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Shure

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Shure move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shure take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shure

Personality Compatibility


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