Varun Ravindran

Energizer
DISC Type : I

Head - Digital Marketing at Mahindra Finance

Mumbai, Maharashtra, India

Overview

Varun Ravindran is the Head of Digital Marketing at Mahindra Finance, bringing over a decade of experience in marketing and communications. A graduate of Symbiosis Institute of Media & Communication, he is known for his strategic outlook and consumer-first approach. Colleagues describe him as a "team player" and a "rockstar" with a keen eye for detail.

His professional journey is notable for its unique transition from the film and media industry to the financial services sector.

Personality Overview

Informal

Full Of Energy

Big Picture Person

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Consumer-First Marketing
Believes that a deep consumer understanding is the foundation for meeting business objectives and building great brands.
Digital Brand Strategy
Focuses on designing and executing campaigns to strengthen brand and product salience in the digital space.
Strategic Problem-Solving
Peers have highlighted his ability to bring a different perspective and innovative solutions to any given problem.

Media Appearances

Varun has no verified media appearances

Work History

9-2021
Head - Digital Marketing at Mahindra Finance
5-2010 - 9-2021
AVP - Marketing, Digital & Customer Experience at ICICI Prudential AMC Ltd
11-2009 - 12-2009
Film Production & Distribution Trainee at DRAFT FCB ULKA
4-2009 - 6-2009
Assistant Producer at CNBC TV18
12-2007 - 1-2008
Marketing & Sales Trainee at ABN AMRO Bank N.V.

Education

2008 - 2010
Masters of Mass Communication from Symbiosis Institute of Media & Communication
2005 - 2008
Bachelor of Business Administration (B.B.A.) from Loyola College in Chennai

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Head - Digital Marketing at Mahindra Finance
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Insights For Selling To Varun

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Varun is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Varun

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Varun move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Varun take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Varun

Personality Compatibility


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