Shyamanta (Sam) Baruah

Evaluator
DISC Type : DCs

Head- Communications, Employer Branding and Community at Delta Technology Hub

Bengaluru, Karnataka, India

Overview

Shyamanta is a strategic communications and employer branding leader with over 20 years of experience shaping brand narratives for global companies like Delta, NatWest, and Deloitte. He specializes in talent attraction, EVP development, and reputation management. Colleagues often describe him as creative, energetic, and dependable.

He has recently completed a Generative AI program for working professionals at the Indian Institute of Technology, Patna, and a Chief Marketing Officer (CMO) Program at the Indian Institute of Management, Lucknow, underscoring his commitment to continuous learning in his field.

While at Societe Generale, he single-handedly built the companys social media presence from zero to over 100, 000 followers.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Employer Branding
Leads employer branding at Delta Technology Hub and has held similar leadership roles at NatWest Group, Fidelity, and Deloitte. He also teaches the topic as a module leader.
GCC Brand Narrative
He has recently posted about the need for Global Capability Centers (GCCs) in India to shift their brand narrative from cost centers to innovation hubs to attract top talent.
Purpose-Led Hiring
Authored a guide on "Purpose-Led Talent Attraction, " emphasizing that modern candidates seek impact and shared values, not just a paycheck.

Media Appearances

Shyamanta has no verified media appearances

Work History

5-2023
Head- Communications, Employer Branding and Community at Delta Technology Hub
5-2022 - 4-2023
Vice President-Talent Branding at NatWest Group
4-2021 - 5-2022
Director Corporate Communications at Fidelity Investments
11-2017 - 4-2021
Employer Brand and Communications Lead at Deloitte
1-2015 - 12-2017
Head, External Communications at Societe Generale Global Solution Centre

Education

10-2022 - 8-2023
Chief Marketing Officer (CMO) Program from Indian Institute of Management, Lucknow
5-2025 - 10-2025
Generative AI Program for Working Professionals from Indian Institute of Technology, Patna

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Head- Communications, Employer Branding and Community at Delta Technology Hub
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Insights For Selling To Shyamanta (Sam)

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shyamanta (Sam) is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shyamanta (Sam)

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shyamanta (Sam) move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shyamanta (Sam) take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shyamanta (Sam)

Personality Compatibility


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