Siddharth Mookerjee

Evaluator
DISC Type : csd

Senior Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd)

Gurgaon, Haryana, India

Overview

Siddharth Mookerjee heads Social Media & Marketing at IndiGo, where he has grown from a customer service trainee to a senior manager. He is an expert in digital marketing and campaign management, leveraging platforms like Adobe Marketing Cloud and Google Ads. He is a graduate of Delhi University and holds certifications from Google and Facebook.

He is described by colleagues as dedicated, committed, and highly coachable, with a talent for finding innovative ways to improve business outcomes.

Siddharth spearheaded IndiGos award-winning Lean, clean flying machine campaign and the popular 6E Tours video series.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Digital Campaign Management
He received a "High Business Impact Award" for flawlessly executing revenue-generating campaigns, showcasing his expertise in planning and execution.
International Marketing
He has managed marketing initiatives across 23 international destinations and continues to promote new international routes like Cambodia, Greece, and London.
Brand Storytelling
He creates engaging narratives through initiatives like the '6E Tours' video series and campaigns highlighting customer and employee stories.

Media Appearances

Siddharth has no verified media appearances

Work History

5-2024
Senior Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd)
5-2022
Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd)
3-2020
Assistant Manager - Marketing & Communications at IndiGo (InterGlobe Aviation Ltd)

Education

O levels from Delhi Public School , Gurgaon
Bachelor of Arts (BA) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Gurgaon, Haryana, India Job Level : Middle Designation : Senior Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd)
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Insights For Selling To Siddharth

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siddharth is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Siddharth

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Siddharth move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Siddharth take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Siddharth

Personality Compatibility


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