Sidney Chang

Enthusiast
DISC Type : i

Principal Energy Supply Procurement Originator at Portland General Electric

San Diego, California, United States

Overview

Sidney Chang is a Principal Energy Supply Procurement Originator at Portland General Electric, specializing in renewable energy. Her extensive experience includes leading PPA negotiations for solar and battery storage projects at companies like Aypa Power, Balanced Rock Power, and ENGIE North America, focusing on the WECC and ERCOT markets.

Outside of work, Sidney is a motorsports enthusiast who describes herself as a "wannabe racecar driver" and enjoys spending time on the track. She also values time for travel, volunteer work, and personal projects between professional roles.

She creatively coined the term "sinkhole curve" to describe a potential future trend in Californias solar energy market.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Renewable Energy PPAs
Her career has centered on marketing, negotiating, and securing Power Purchase Agreements for utility-scale solar, wind, and battery storage projects.
Battery Storage (BESS)
A core focus in her recent roles involves structuring offtake opportunities and negotiating deals for utility-scale battery energy storage systems.
Energy Market Trends
She publicly shares insights on market shifts, such as the impact of the IRA on solar energy bidding in California.

Media Appearances

Sidney has no verified media appearances

Work History

8-2024 - 5-2025
Principal Energy Supply Procurement Originator at Portland General Electric
6-2023 - 8-2024
Vice President of Origination at Aypa Power
7-2022 - 1-2023
Vice President of Origination at Balanced Rock Power
6-2018 - 7-2022
Director of Origination | Renewable Energy at ENGIE North America Inc.
2-2014 - 6-2018
Origination Manager | Renewable Energy at Sempra Renewables

Education

1995 - 2000
Education details unavailable from Carnegie Mellon University
Education details unavailable from Agnes Irwin

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Diego, California, United States Job Level : N/A Designation : Principal Energy Supply Procurement Originator at Portland General Electric
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Insights For Selling To Sidney

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sidney is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sidney

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sidney move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sidney take some risk or not?

  • They can take some low-probability risks if needed.

You And Sidney

Personality Compatibility


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