Signe Lai Clausen in

Signe Lai Clausen

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Commercial Director Nordics at Espresso House Group
📍 Copenhagen Metropolitan Area, Denmark

Signe is the Commercial Director for the Nordics at Espresso House Group, where she has grown over a decade from a coordinator role. She is an expert in developing loyalty programs, digital marketing, and brand management. Her Masters from Copenhagen Business School included research on building brand trust in digital environments.

Ambitious and passionate, Signe thrives in fast-paced, collaborative settings where ideas are constantly evolving. She is described as a positive and engaging colleague, considered the "personality hire of the century, " who excels at building relationships and implementing new initiatives across the organization.

Unique fact: She celebrated her 10-year anniversary with Espresso House Group by taking on her new role as Commercial Director Nordics.

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Experience
15 Years
Current Role
Commercial Director Nordics
Job Level
Mid-senior
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

How Signe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Signe cares about

Digital Brand Trust
Co-authored her Master's thesis on how organizations can build and maintain consumer trust through digital communication to foster positive brand attitudes.
Customer Loyalty
Previously managed Espresso House's loyalty program, growing it to 2. 3 million members across five different European markets.
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Career

Work history

6-2025
Commercial Director Nordics
Espresso House Group
10-2023 - 5-2025
Head of Digital Marketing
Espresso House Group
2-2023 - 10-2023
Digital Marketing Manager
Espresso House Group
10-2022 - 2-2023
Loyalty Manager
Espresso House Group
4-2021 - 10-2022
Digital Sales Coordinator
Espresso House Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2021
Master's Degree
Copenhagen Business School
2016 - 2019
Bachelor's Degree
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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