Sumit Singh

Researcher
DISC Type : Cs

Associate Manager at Publicis Groupe

Gurgaon, Haryana, India

Overview

Sumit is a seasoned digital marketing professional with over five years of experience, currently serving as an Associate Manager at Publicis Groupe. He is an e-commerce growth specialist proficient in paid search and performance marketing across Google, Meta, and Amazon platforms. He holds a Bachelor of Business Administration from Maharshi Dayanand University Rohtak.

A colleague has described him as a "hard working employee" with a knack for finding solutions to any problem.

He recently earned the Meta Certified Media Buying Professional and Amazon DSP Campaigns certifications.

Personality Overview

Cost Conscious

Detail Oriented

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Paid Advertising Platforms
His experience and recent certifications show a deep expertise in optimizing campaigns across Google, Meta, and Amazon Ads for maximum performance.
E-commerce Growth
He identifies as a specialist in driving e-commerce success for clients through strategic advertising and data-driven campaign management.
Performance Marketing
His focus is on delivering measurable results through campaign optimization, bid management, and leveraging analytics to improve lead generation for clients.

Media Appearances

Sumit has no verified media appearances

Work History

5-2022
Associate Manager at Publicis Groupe
8-2021 - 4-2022
Digital Marketing Specialist at Google Operations Center
3-2019 - 8-2021
Senior Product Specialist at Cognizant
6-2018 - 1-2019
Social Media Specialist at Kantar
2-2017 - 2-2018
Customer Service Representative at Spicejet Limited

Education

2012 - 2015
Bachelor of Business Administration (BBA) from Maharshi Dayanand University Rohtak
2011 - 2012
12th standard from Gita convent school

More Information

Social Presence :

Prographics :

Exp : 8 Location : Gurgaon, Haryana, India Job Level : Middle Designation : Associate Manager at Publicis Groupe
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Insights For Selling To Sumit

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sumit is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sumit

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Sumit move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sumit take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sumit

Personality Compatibility


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