Silja Mustaparta-Dolve

Questioner
DISC Type : c

Head of Customer Insight at Oda

Oslo, Oslo, Norway

Overview

Silja Mustaparta-Dolve is the Head of Customer Insight at Oda, where she leads research across the entire grocery shopping experience. With a Master of Science from NTNU and 18 years of experience in user understanding, her background spans strategic design, service design, and product management.

Outside of her professional focus on customer research, Silja enjoys experimenting with new dishes in the kitchen and practicing acrobatics. She is passionate about translating reliable insights into actionable business decisions.

She was a featured speaker at uxcon vienna, where she presented on using diary studies to capture customer decision-making moments.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

UX Research Methods
She speaks at conferences about research techniques like diary studies and actively investigates new professional tools to gather high-quality user data.
Customer Decision-Making
Her work focuses on understanding how people decide what to buy, the nuances of their shopping journey, and what drives their choices.
Actionable Insights
She is passionate about ensuring that research findings are not only reliable but are actively used to inform better business and product decisions.

Media Appearances

The six principles for how we run Data & Insight at Oda. Featured in Medium (Oda Product & Tech)

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ODA Inspiration Day 2024 – Program. Featured in ODA Nettverk

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Work History

8-2024
Head of Customer Insight at Oda
7-2022 - 9-2024
UX Research manager at Oda
4-2021 - 7-2022
UX design manager at Oda
10-2020 - 4-2021
Service/UX design manager at Oda
4-2020 - 10-2020
Service & UX designer and Strategist at Oda

Education

2003 - 2004
Science teacher from Norwegian University of Science and Technology (NTNU)
1998 - 2003
Master of science from Norwegian University of Science and Technology (NTNU)

More Information

Social Presence :

Prographics :

Exp : 21 Location : Oslo, Oslo, Norway Job Level : Mid-senior Designation : Head of Customer Insight at Oda
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Insights For Selling To Silja

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silja is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Silja

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Silja move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Silja take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Silja

Personality Compatibility


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