Silja Mustaparta-Dolve in

Silja Mustaparta-Dolve

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Head of Customer Insight at Oda
📍 Oslo, Oslo, Norway

Silja Mustaparta-Dolve is the Head of Customer Insight at Oda, where she leads research across the entire grocery shopping experience. With a Master of Science from NTNU and 18 years of experience in user understanding, her background spans strategic design, service design, and product management.

Outside of her professional focus on customer research, Silja enjoys experimenting with new dishes in the kitchen and practicing acrobatics. She is passionate about translating reliable insights into actionable business decisions.

She was a featured speaker at uxcon vienna, where she presented on using diary studies to capture customer decision-making moments.

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Experience
21 Years
Current Role
Head of Customer Insight
Job Level
Mid-senior
Location
Oslo, Oslo, Norway
Personality Overview

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Decision Approach
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Priorities

Topics Silja cares about

UX Research Methods
She speaks at conferences about research techniques like diary studies and actively investigates new professional tools to gather high-quality user data.
Customer Decision-Making
Her work focuses on understanding how people decide what to buy, the nuances of their shopping journey, and what drives their choices.
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Career

Work history

8-2024
Head of Customer Insight
Oda
7-2022 - 9-2024
UX Research manager
Oda
4-2021 - 7-2022
UX design manager
Oda
10-2020 - 4-2021
Service/UX design manager
Oda
4-2020 - 10-2020
Service & UX designer and Strategist
Oda
In the press

Media appearances

The six principles for how we run Data & Insight at Oda. Featured in Medium (Oda Product & Tech)
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ODA Inspiration Day 2024 – Program. Featured in ODA Nettverk
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Education
2003 - 2004
Science teacher
Norwegian University of Science and Technology (NTNU)
1998 - 2003
Master of science
Norwegian University of Science and Technology (NTNU)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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