Silja Mustaparta-Dolve is the Head of Customer Insight at Oda, where she leads research across the entire grocery shopping experience. With a Master of Science from NTNU and 18 years of experience in user understanding, her background spans strategic design, service design, and product management.
Outside of her professional focus on customer research, Silja enjoys experimenting with new dishes in the kitchen and practicing acrobatics. She is passionate about translating reliable insights into actionable business decisions.
She was a featured speaker at uxcon vienna, where she presented on using diary studies to capture customer decision-making moments.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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