Silvia Andrea Medina Sierra

Jefe Mesa Liquidez at Banco Falabella Colombia

📍 Colombia

Silvia is a Financial Engineer specializing in corporate treasury and liquidity management, currently the Business Manager for the AtWork Channel at Banco Falabella Colombia. Holding a Masters in Corporate Finance from CESA, her expertise is grounded in commercial management and financial results.

She successfully established the banks liquidity desk from the ground up, focusing on individual customers as a foundational pillar of the business.

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Experience

18 Years

Current Role

Jefe Mesa Liquidez

Location

Colombia

Personality Overview

How Silvia shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Silvia cares about

Corporate Treasury

Her profile highlights deep expertise in corporate treasury and liquidity management, which is central to her professional background and master's degree.

Capital Raising

She has direct experience in structuring and issuing ordinary bonds, showing a strong capability in financial instrument management and capital markets.

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Career

Work history

9-2007

Jefe Mesa Liquidez

Banco Falabella Colombia

9-2007

Jefe Mesa de Liquidez

Banco Falabella Colombia

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

2012 - 2014

Magister en Finanzas Corporativas

CESA

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
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During a call or a meeting

Expect them to be slow and cautious, encourage them to ask more questions

DON'T

Don't push them too hard to make fast decisions, give them time

First of all, focus on building their confidence by sharing examples, case studies etc.

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

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When writing an email

Subject: Precise

Length of mail: Medium

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: Formal. Overall messaging: Focused on removing doubts

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Negotiating and closing

The secret to closing Silvia fast: Adoption by others is very important to them, followed by confidence in ROI.

How fast will Silvia move? They don't like to hasten, so their speed of decision-making may be slow.

Reveal the closing strategyFree. 10 seconds.

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