Silvia Berna

Examiner
DISC Type : sc

Marketing Manager at LOMBARDA MOTORI SPA

Casatenovo, Lombardy, Italy

Overview

Silvia Berna is the Marketing Manager at LOMBARDA MOTORI SPA, having also served as the companys Digital Manager. She leverages her unique background, including a degree from the Accademia di Belle Arti di Brera, to lead innovative marketing initiatives, such as the recent launch of the new CUPRA Garage in Monza.

She is a strong advocate for teamwork and often publicly celebrates her teams contributions. Silvia believes in balancing professional responsibility with a personal sense of wonder and joy, and is passionate about encouraging others to pursue their dreams. Her interests include the LEGO Group and the Volkswagen Group.

Silvia holds a degree from an Academy of Fine Arts, bringing a distinct creative and design-oriented perspective to the automotive industry.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Brand Experience
Led the recent launch of the new CUPRA Garage in Monza, an event focused on innovation, design, and technology to connect with customers.
Team Leadership
Frequently and publicly posts her gratitude for her team's hard work, emphasizing that collaborative effort is the key to achieving company goals.
Creative Marketing
[Predicted] Her degree from a fine arts academy suggests a strong focus on applying creative, design-centric principles to automotive marketing strategies.

Media Appearances

Silvia has no verified media appearances

Work History

1-2023
Marketing Manager at LOMBARDA MOTORI SPA
10-2017 - 3-2023
Digital Manager at LOMBARDA MOTORI SPA

Education

Laurea from Accademia di Belle Arti di Brera

More Information

Social Presence :

Prographics :

Exp : 8 Location : Casatenovo, Lombardy, Italy Job Level : Middle Designation : Marketing Manager at LOMBARDA MOTORI SPA
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Insights For Selling To Silvia

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvia is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Silvia

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Silvia move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Silvia take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Silvia

Personality Compatibility


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