Silvia Sartori

Examiner
DISC Type : cs

Group Digital and Business Technologies - Marketing Director at Barilla Group

London, England, United Kingdom

Overview

Silvia Sartori is the Marketing Director for Group Digital & Business Technologies at Barilla, leading the companys global marketing technology strategy. Her career includes experience in both Italy and the US, moving from a digital agency to a leadership role in the FMCG sector. She studied Network Management at Università Ca Foscari Venezia.


She believes there is significant art and creativity in integrating technologies, challenging the traditional separation between marketing and engineering.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Marketing Technology
As the head of Martech for Barilla, she drives the strategy and integration of tech solutions to support global marketing efforts and unlock consumer value.
Composable Architectures
An advocate for MACH principles, she believes composable technology fosters greater creativity and agility in marketing compared to monolithic systems.
Agile Transformation
She promotes an agile 'think big, build small, fail fast' mindset as a core component of successful digital transformation journeys.

Media Appearances

Silvia has no verified media appearances

Work History

4-2025
Group Digital and Business Technologies - Marketing Director at Barilla Group
11-2021 - 3-2025
Global Marketing Technologies Associate Director at Barilla Group
3-2018 - 11-2021
Global Marketing - Digital Strategic Platforms Sr Manager at Barilla Group
4-2005 - 12-2008
Project Manager, Account Supervisor and Web Strategist at H-Art

Education

2006 - 2011
Network Management from Università Ca'​ Foscari Venezia
2005 - 2005
International Marketing and Foreing trade from CUOA Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Digital and Business Technologies - Marketing Director at Barilla Group
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Insights For Selling To Silvia

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvia is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Silvia

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Silvia move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Silvia take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Silvia

Personality Compatibility


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