Silvia Sartori in

Silvia Sartori

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Group Digital and Business Technologies - Marketing Director at Barilla Group
📍 London, England, United Kingdom

Silvia Sartori is the Marketing Director for Group Digital & Business Technologies at Barilla, leading the companys global marketing technology strategy. Her career includes experience in both Italy and the US, moving from a digital agency to a leadership role in the FMCG sector. She studied Network Management at Università Ca Foscari Venezia.

She believes there is significant art and creativity in integrating technologies, challenging the traditional separation between marketing and engineering.

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Experience
11 Years
Current Role
Group Digital and Business Technologies - Marketing Director
Job Level
Mid-senior
Location
London, England, United Kingdom
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Priorities

Topics Silvia cares about

Marketing Technology
As the head of Martech for Barilla, she drives the strategy and integration of tech solutions to support global marketing efforts and unlock consumer value.
Composable Architectures
An advocate for MACH principles, she believes composable technology fosters greater creativity and agility in marketing compared to monolithic systems.
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Career

Work history

4-2025
Group Digital and Business Technologies - Marketing Director
Barilla Group
11-2021 - 3-2025
Global Marketing Technologies Associate Director
Barilla Group
3-2018 - 11-2021
Global Marketing - Digital Strategic Platforms Sr Manager
Barilla Group
4-2005 - 12-2008
Project Manager, Account Supervisor and Web Strategist
H-Art
In the press

Media appearances

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Education
2006 - 2011
Network Management
Università Ca'​ Foscari Venezia
2005 - 2005
International Marketing and Foreing trade
CUOA Business School
Social presence
in
Behavioral profile

DISC profile (public)

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