Sim Singh

Critic
DISC Type : C

Sales Director, East at Braze

New York, New York, United States

Overview

Sim Singh is the Sales Director for the East region at Braze, a customer engagement platform. He has progressed through multiple roles within the company, from business development to his current leadership position. He previously managed strategic clients at Willis Towers Watson and holds a BA from the University of Connecticut.

Based on his education and professional location in the US Northeast, he likely follows regional sports. He may have an affinity for his alma maters prominent basketball program.

Unique fact: He received a Recognition Award for three consecutive years (2015-2017) at Willis Towers Watson for exceeding performance expectations.

Personality Overview

Critic

Objective Thinker

Precise

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Sales Leadership
He was recently promoted to Sales Director and publicly thanked his mentors, indicating a focus on guidance and team leadership.
Customer Engagement
He has spent his entire tenure at Braze, a leading customer engagement platform, showing deep expertise and commitment to this space.
Company Growth
He actively shares posts about Braze's business momentum, including passing the $500M CARR milestone and strong quarterly financial results.

Media Appearances

Sim has no verified media appearances

Work History

11-2024
Sales Director, East at Braze
2-2023 - 11-2024
Enterprise Account Executive at Braze
8-2019 - 1-2023
Account Executive at Braze
2-2018 - 7-2019
Business Development at Braze
4-2015 - 2-2018
Product Leader at Willis Towers Watson

Education

2007 - 2012
BA from University of Connecticut
Education details unavailable from Joel Barlow High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Sales Director, East at Braze
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Insights For Selling To Sim

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sim is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sim

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sim move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sim take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sim

Personality Compatibility


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