Simon Capel

Visionary
DISC Type : Ds

RVP, Alliances and Channels EMEA at Neo4j

London, England, United Kingdom

Overview

Simon Capel is the RVP of Alliances & Channels for EMEA at Neo4j, focusing on GTM strategy and building partner ecosystems. His 25-year career in enterprise SaaS includes leadership roles at Salesforce, Google, and IBM. He holds a BSc from the University of Leeds and is a Salesforce Certified AI Associate.

Colleagues consistently describe him as an inspiring, terrific, and impactful leader who champions his team and partners.

Personality Overview

Early Adopter

Direct & Assertive

Objective Evaluator

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Building Partner Ecosystems
Drives growth by developing and managing strategic alliances with GSIs, SIs, and consulting partners across the EMEA region, a core focus of his current and past roles.
AI & Knowledge Graphs
Actively promotes using graph databases and knowledge graphs to enhance Generative AI applications, a key technology focus in his current role at Neo4j.
Enterprise Go-To-Market
Specializes in creating and executing complex GTM strategies for SaaS and Cloud solutions, leveraging his extensive experience in direct sales and partner management.

Media Appearances

Simon has no verified media appearances

Work History

7-2025
RVP, Alliances and Channels EMEA at Neo4j
2-2024 - 6-2025
RVP, EMEA Growth Partners at Salesforce
1-2019 - 2-2024
Senior Director - Strategic Partner Growth, UK&I at Salesforce
6-2016 - 1-2019
Director, Partner Sales at Salesforce
9-2015 - 5-2016
Director of Business Development and Partnerships, EMEA at SurveyMonkey

Education

1994 - 1997
BSc (Hons) from University of Leeds
1991 - 1993
A-Levels from St Bede's School, East Sussex, UK

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : N/A Designation : RVP, Alliances and Channels EMEA at Neo4j
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Simon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Simon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Simon

Personality Compatibility


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