Simon Crowe

Evaluator
DISC Type : cds

Founder / Managing Director at Grill'd Healthy Burgers

Greater Melbourne Area, Australia

Overview

Simon Crowe is the founder of Grilld Healthy Burgers and owner of Koko Black Chocolate. A University of Melbourne graduate, he leveraged his brand management experience from Fosters Group to build purpose-driven brands focused on fresh, local ingredients, expanding Grilld to over 160 restaurants.

Outside of his entrepreneurial ventures, Simon is a father of four. He is a passionate supporter of the Hawthorn Hawks AFL team and enjoys surfing as a personal hobby to relax and disconnect from the demands of his businesses.

Before launching his own successful ventures, Simon was the Brand Manager for Fosters Group in North America.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Purpose-Led Business
Champions a philosophy of conscious capitalism, integrating community-focused initiatives like the "Local Matters" charity program directly into his business model.
Healthy Food Industry
Founded Grill'd on a "paddock to plate" ethos, challenging the traditional fast-food market with a focus on fresh, high-quality, and locally sourced ingredients.
Brand Revitalization
Acquired the premium chocolate brand Koko Black out of administration in 2016 and has since focused on rebuilding and growing the company.

Media Appearances

Simon has no verified media appearances

Work History

Founder / Managing Director at Grill'd Healthy Burgers
2-2016
Owner / Director at Koko Black Chocolate
Brand Manager (North America) at Foster's Group
Business Development - Licensed Products at Davenport Industries Pty Ltd.

Education

1991 - 1994
Bachelor of Science (BSc) from University of Melbourne
Education details unavailable from Brighton Grammar School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Melbourne Area, Australia Job Level : Leadership Designation : Founder / Managing Director at Grill'd Healthy Burgers
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Simon

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Simon take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Simon

Personality Compatibility


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