Simon Forster

Trailblazer
DISC Type : ID

Founder & Executive Creative Director at Robot Food

Leeds, England, United Kingdom

Overview

Simon Forster is the Founder and Executive Creative Director of branding agency Robot Food, where he partners with major brands like Carlsberg to drive commercial growth. He bridges creativity and commercial thinking, specializing in building disruptive brands that challenge their categories. People who have worked with him describe him as fearless, bold, proactive, and creative.

Outside of his creative agency, Simon is an avid enthusiast of action and motorsports, including snowboarding, wakeboarding, skating, surfing, and motorcycle track days. He co-founded Stories & Ink, a successful skincare brand specifically formulated for tattooed skin, demonstrating his passion for building brands from the ground up.

As a student, Simons headmaster told him he would never amount to anything, a comment that has served as a key motivator throughout his successful career.

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Challenger Brands
Specializes in creating and repositioning brands to disrupt categories and drive significant commercial growth, helping them stand out by answering genuine consumer needs.
Action & Motor Sports
He is passionate about snowboarding, wakeboarding, skating, and motorbikes, often participating in track days. This interest influences his energetic and boundary-pushing professional approach.
Creative Entrepreneurship
Founded Robot Food with no prior agency experience and later co-founded the successful D2C skincare brand Stories & Ink, showing a passion for building ventures from scratch.

Media Appearances

Simon Forster of Robot Food: How To Grow Your Brand In a Challenging Economy. Featured in Medium (Authority Magazine)

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design/leader: Robot Food founder Simon Forster. Featured in Design Week

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People of the North: Simon Forster, Founder & Exec Creative Director of Robot Food. Featured in Business Up North

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Work History

1-2009
Founder & Executive Creative Director at Robot Food
9-2016
Founder & Executive Creative Director at The Others Beauty Co.
9-2015
Director at Blind Ventures Limited
Sportswear Manager at Fox Racing
Director at 20FOURSEVEN

Education

1994 - 1996
GNVQ3 from Harrogate College of Art & Design
Education details unavailable from Harrogate Grammar School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Founder & Executive Creative Director at Robot Food
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Simon

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Simon take some risk or not?

  • If necessary, they will be ready to take risks.

You And Simon

Personality Compatibility


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