Simon Forster

Simon Forster is the Founder and Executive Creative Director of branding agency Robot Food, where he partners with major brands like Carlsberg to drive commercial growth. He bridges creativity and commercial thinking, specializing in building disruptive brands that challenge their categories. People who have worked with him describe him as fearless, bold, proactive, and creative.

Outside of his creative agency, Simon is an avid enthusiast of action and motorsports, including snowboarding, wakeboarding, skating, surfing, and motorcycle track days. He co-founded Stories & Ink, a successful skincare brand specifically formulated for tattooed skin, demonstrating his passion for building brands from the ground up.

As a student, Simons headmaster told him he would never amount to anything, a comment that has served as a key motivator throughout his successful career.