Simon Hughes AMBCS

Go-getter
DISC Type : d

Chief Commercial Officer at APEXX Global

London, England, United Kingdom

Overview

Simon Hughes is the Chief Commercial Officer at APEXX Global, a seasoned payments industry expert with over 15 years of experience in fintech and FTSE100 travel companies like TUI. Colleagues describe him as a knowledgeable, tenacious, and great leader, skilled in driving commercial go-to-market strategies and large-scale business transformation.

Outside of his corporate role, Simon is involved in his community through youth sports. He holds certifications in Safeguarding for Children in Football and is a qualified EE Playmaker, indicating a passion for mentoring and being involved with the sport at a grassroots level.

Unique fact: Simon is certified in safeguarding children in football, highlighting a commitment to community and youth development alongside his fintech career.

Personality Overview

Challenger

Self-Confident

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Payment Orchestration
He frequently speaks on and hosts events about payment orchestration, emphasizing its role in transforming the industry and providing value to merchants.
Travel Sector Payments
Leveraging his extensive experience from TUI, he has a deep focus on solving payment challenges and driving innovation specifically for the travel industry.
Strategic Partnerships
His career progression at APEXX Global through partnership-focused roles highlights his belief in collaboration to deliver comprehensive payment solutions.

Media Appearances

PPRO - Simon Hughes - APEXX Global - Fintech Spotlight. Featured in FFNews (Fintech TV)

See Now

Work History

3-2026
Chief Commercial Officer at APEXX Global
7-2023 - 3-2026
Global Head of Sales & Partnerships at APEXX Global
1-2022 - 7-2023
Global Head of Partnerships at APEXX Global
9-2021 - 1-2023
Vertical Lead - Head of Travel at APEXX Global
10-2020 - 8-2021
Global Product Owner - Payments Service & Group Payments Platform at TUI

Education

2000 - 2002
A-Level Mechanical Maths from Southam Technology College

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Commercial Officer at APEXX Global
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Simon

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Simon take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Simon

Personality Compatibility


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