Simon Nicholls

Commander
DISC Type : D

Partner at GP Bullhound

Greater London, England, United Kingdom

Overview

Simon Nicholls is a Partner at GP Bullhound, where he leads the UK Advisory practice and is the global head for digital services and adtech coverage. With a career spanning over 25 years, he specializes in M&A and capital markets transactions for high-growth technology, digital media, and internet companies.

He has remained passionate about the technology sector and its entrepreneurs since starting his career during the first internet revolution. Simon attended Durham University.

With over 100 completed transactions for digital services companies globally, Simon is one of Europes most active and experienced advisers in the adtech and digital marketing sectors.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Digital Services M&A
He leads GP Bullhound's Digital Services practice and has completed over 100 transactions globally for companies in this sector.
Adtech & Martech
Advises on marquee transactions for leading adtech and digital advertising businesses across the UK and Europe, such as MiQ, Croud, and Jellyfish.
High-Growth Tech
Focuses on advising and securing capital for entrepreneurs and founders of high-growth technology, digital media, and internet companies.

Media Appearances

Simon Nicholls – Partner at GP Bullhound. Featured in TheOrg.com

See Now

Work History

2011
Partner at GP Bullhound
2003 - 2011
Managing Director, Ingenious Corporate Finance at Ingenious Media
1997 - 2002
Director, Media Corporate Finance at UBS Investment Bank
1993 - 1997
Manager at Deloitte & Touche

Education

1990 - 1993
Education details unavailable from Durham University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Partner at GP Bullhound
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simon

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can take decisions very fast if you manage to convince them.
  • Can Simon take some risk or not?

  • The risks don’t matter much to them.

You And Simon

Personality Compatibility


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