Simon Nicholls

Questioner
DISC Type : c

General Manager at Sainsbury's

Gravesend, England, United Kingdom

Overview

Simon Nicholls is a General Manager at Sainsburys, overseeing their fully automated Hoddesdon depot. With 18 years of experience in senior operational roles at major UK retailers like Tesco, he has managed budgets of £35 million and the distribution of millions of multi-temperature products weekly.

His professional focus is on driving efficiency through new operational methods and technology. What he loves most about his role is the opportunity it provides to influence, lead, and coach his team of managers, showcasing a strong emphasis on people development.

He manages one of the UKs largest and most technologically advanced automated distribution centers.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Automated Logistics
He is the General Manager for Sainsbury's fully automated depot, placing him at the forefront of logistics technology and automation in the retail sector.
Operational Efficiency
His career has focused on improving efficiencies in distribution networks for major UK retailers, implementing new ways of working to enhance performance.
Team Leadership
He explicitly states that he loves the opportunity his role gives him to influence, lead, and coach his management team, highlighting a passion for mentorship.

Media Appearances

Simon has no verified media appearances

Work History

2-2022
General Manager at Sainsbury's
5-2020 - 2-2022
Regional Transport Manager (East) at Sainsbury's
10-2018 - 5-2020
Warehouse Operations Manager at Sainsbury's
4-2015 - 10-2018
Transport Logistics Manager at Sainsbury's
2-2008 - 4-2015
Transport Logistics Manager at Tesco

Education

Simon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Gravesend, England, United Kingdom Job Level : Senior Designation : General Manager at Sainsbury's
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Simon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Simon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Simon

Personality Compatibility


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