Simon Waterfall RDI

Inspirer
DISC Type : id

founder CEO at waste Inc

San Francisco Bay Area, United States

Overview

Simon is a serial founder and creative entrepreneur, currently leading waste™ as CEO and Allocation. Space as Chair. He is a Royal Designer for Industry (RDI), the UK’s highest design honor, and a graduate of the Royal College of Art. Colleagues describe him as a persuasive master storyteller, inventive, and a generous teacher.

Originally from the UK, Simon has been based in the US for over a decade. His work often focuses on leveraging technology and design for the benefit of society and the environment. He is an experienced creative director, having led teams at Airbnbs Samara Lab and Vevo, and co-founded multiple successful agencies.

He is building a commodities market to power the commercialization of space.

Personality Overview

Decisive

Generous

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Space Commercialization
As Founder Chair of Allocation. Space, he is building a commodities market with financial hedging tools to manage risk and power the commercialization of the space industry.
Brand Storytelling
Recognized as a "master storyteller, " he has built his career on creative direction and narrative conception for global brands like Airbnb, Intel, and Vevo.
Sustainable Innovation
His current venture is named waste™ and his work with GROUP OF HUMANS centers on technology for environmental and societal benefit, indicating a focus on sustainability.

Media Appearances

Simon has no verified media appearances

Work History

11-2021
founder CEO at waste Inc
10-2021
Founder Chair at Allocation.Space
7-2018
Creative Partner at GROUP OF HUMANS
7-2017 - 3-2018
Creative Director and Head of Operations at Airbnb Samara Lab
1-2016 - 12-2016
Acting Executive Creative Director at Vevo

Education

1995 - 1996
MA RCA from Royal College of Art
1991 - 1994
BSc (Hons) from Brunel University of London

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : founder CEO at waste Inc
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Simon

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Simon take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Simon

Personality Compatibility


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