Simon Waterfall RDI in

Simon Waterfall RDI

Inspirer · DISC type id
founder CEO at waste Inc
📍 San Francisco Bay Area, United States

Simon is a serial founder and creative entrepreneur, currently leading waste™ as CEO and Allocation. Space as Chair. He is a Royal Designer for Industry (RDI), the UK’s highest design honor, and a graduate of the Royal College of Art. Colleagues describe him as a persuasive master storyteller, inventive, and a generous teacher.

Originally from the UK, Simon has been based in the US for over a decade. His work often focuses on leveraging technology and design for the benefit of society and the environment. He is an experienced creative director, having led teams at Airbnbs Samara Lab and Vevo, and co-founded multiple successful agencies.

He is building a commodities market to power the commercialization of space.

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Experience
28 Years
Current Role
founder CEO
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Simon shows up

Decisive
Generous
Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Simon cares about

Space Commercialization
As Founder Chair of Allocation. Space, he is building a commodities market with financial hedging tools to manage risk and power the commercialization of the space industry.
Brand Storytelling
Recognized as a "master storyteller, " he has built his career on creative direction and narrative conception for global brands like Airbnb, Intel, and Vevo.
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Career

Work history

11-2021
founder CEO
waste Inc
10-2021
Founder Chair
Allocation.Space
7-2018
Creative Partner
GROUP OF HUMANS
7-2017 - 3-2018
Creative Director and Head of Operations
Airbnb Samara Lab
1-2016 - 12-2016
Acting Executive Creative Director
Vevo
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1996
MA RCA
Royal College of Art
1991 - 1994
BSc (Hons)
Brunel University of London
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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