Simon Whitaker in

Simon Whitaker

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Wholesale Channel Controller at Boost Drinks
📍 Rotherham, England, United Kingdom

Simon is a highly respected, retired beverage industry executive with an impressive 47-year career. He was the Wholesale Channel Controller at Boost Drinks, renowned for his expertise in driving growth across wholesale, convenience, and discounter channels. Colleagues describe him as professional, goal-oriented, and a true gentleman with 100% commitment.

Now happily retired, Simon and his partner, Shelagh, plan to travel the world for as long as possible. He maintains an interest in international retail, demonstrated by his following of companies like SPAR South Africa, suggesting a continued passion for the sector from a global perspective.

After a distinguished 47-year career, a senior colleague praised him as a "fantastic ambassador" for the brand.

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Experience
17 Years
Current Role
Wholesale Channel Controller
Job Level
Middle
Location
Rotherham, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Simon cares about

Wholesale Channel Growth
His career was defined by developing business and driving growth within the wholesale, cash & carry, and convenience channels for major beverage companies.
Beverage Industry Leadership
Held senior commercial roles at Boost Drinks and Cott Beverages, where he was responsible for strategic direction, team management, and delivering significant results.
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Career

Work history

4-2013
Wholesale Channel Controller
Boost Drinks
1-2008 - 2-2013
Commercial Controller
Cott Beverages
Commercial Controller - Impulse & Discounter Channels
Cott Beverages
Trade Sector Manager - Wholesale
Cott Beverages
Field Sales / National Account Manager
Calypso Soft Drinks
In the press

Media appearances

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Education
Education details unavailable
Eastholme - Peterborough
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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