Simon Whitaker

Energizer
DISC Type : I

Wholesale Channel Controller at Boost Drinks

Rotherham, England, United Kingdom

Overview

Simon is a highly respected, retired beverage industry executive with an impressive 47-year career. He was the Wholesale Channel Controller at Boost Drinks, renowned for his expertise in driving growth across wholesale, convenience, and discounter channels. Colleagues describe him as professional, goal-oriented, and a true gentleman with 100% commitment.

Now happily retired, Simon and his partner, Shelagh, plan to travel the world for as long as possible. He maintains an interest in international retail, demonstrated by his following of companies like SPAR South Africa, suggesting a continued passion for the sector from a global perspective.

After a distinguished 47-year career, a senior colleague praised him as a "fantastic ambassador" for the brand.

Personality Overview

Full Of Energy

Informal

Enthusiastic

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Wholesale Channel Growth
His career was defined by developing business and driving growth within the wholesale, cash & carry, and convenience channels for major beverage companies.
Beverage Industry Leadership
Held senior commercial roles at Boost Drinks and Cott Beverages, where he was responsible for strategic direction, team management, and delivering significant results.
Commercial Negotiation
Experienced in leading numerous contract and tender negotiations, successfully retaining and growing profitable business with major national accounts throughout his career.

Media Appearances

Simon has no verified media appearances

Work History

4-2013
Wholesale Channel Controller at Boost Drinks
1-2008 - 2-2013
Commercial Controller at Cott Beverages
Commercial Controller - Impulse & Discounter Channels at Cott Beverages
Trade Sector Manager - Wholesale at Cott Beverages
Field Sales / National Account Manager at Calypso Soft Drinks

Education

Education details unavailable from Eastholme - Peterborough

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rotherham, England, United Kingdom Job Level : Middle Designation : Wholesale Channel Controller at Boost Drinks
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Simon

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Simon take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Simon

Personality Compatibility


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