Simon Wool in

Simon Wool

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Chief Growth Officer at Zagged
📍 New York, New York, United States

Simon is a seasoned growth leader whose strategies have managed over $500 million in ad spend to drive more than $2 billion in revenue. A University of Kentucky graduate, he has guided growth for high-profile D2C brands like Misfits Market and Little Spoon. Colleagues describe him as proactive, diligent, and assertive.

Outside of his direct roles, Simon is a recognized voice in the e-commerce community, sharing his performance marketing expertise as a guest on industry podcasts. He maintains a connection to his alma mater, the University of Kentucky.

His strategies have helped lead companies like Misfits Market and Little Spoon through major funding rounds, including a Series C at a $1B+ valuation.

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Experience
3 Years
Current Role
Chief Growth Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Simon cares about

D2C Growth Strategy
He has extensive experience scaling D2C brands, leading companies like Misfits Market and Little Spoon through significant fundraising and valuation milestones.
Paid Media Optimization
He is an expert in paid advertising, speaking publicly on topics like creative testing, blended CAC, and navigating the challenges of data attribution post-iOS 14.
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Career

Work history

12-2025
Chief Growth Officer
Zagged
6-2025
Head of Growth
Graymatter Labs
1-2022 - 12-2022
Head of Growth
Cometeer
8-2020 - 1-2022
Head of Growth
Little Spoon
5-2020
Growing Brands
Wool Ventures
In the press

Media appearances

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Education
Bachelor of Business Administration (B.B.A.)
University of Kentucky
Highschool
Williston Northampton School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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