Simon Wool
Observer · DISC type ciSimon is a seasoned growth leader whose strategies have managed over $500 million in ad spend to drive more than $2 billion in revenue. A University of Kentucky graduate, he has guided growth for high-profile D2C brands like Misfits Market and Little Spoon. Colleagues describe him as proactive, diligent, and assertive.
Outside of his direct roles, Simon is a recognized voice in the e-commerce community, sharing his performance marketing expertise as a guest on industry podcasts. He maintains a connection to his alma mater, the University of Kentucky.
His strategies have helped lead companies like Misfits Market and Little Spoon through major funding rounds, including a Series C at a $1B+ valuation.
Read the full overview →How Simon shows up
They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.
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DISC profile (public)
Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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