Simone Severini

Sharpshooter
DISC Type : CD

Visiting Researcher – Consumer Behavior & Big Data Analytics at IÉSEG School of Management

Potenza Picena, Marche, Italy

Overview

Simone Severini is a dedicated B2B Marketing and Sales Researcher exploring the evolution of commercial systems. His work focuses on innovating sales methodologies through technology, account-based strategies, AI, and data. He is a PhD candidate with a Masters degree from Università Politecnica delle Marche, researching technologys impact on high-value markets.

He is a recipient of the Best Paper Award from the Italian Marketing Society (Società Italiana Marketing).

Personality Overview

ROI Driven

Fast But Analytical

Thorough Evaluator

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

B2B Sales Innovation
His research is centered on innovating commercial methodologies and how technology is redesigning industrial marketing and sales in complex, AI-shaped environments.
Account-Based Marketing
He has co-authored and published academic articles that conceptualize and define Account-Based Marketing (ABM), its key activities, and performance outcomes.
AI in Sales
He studies how commercial organizations adapt their decision processes, performance metrics, and customer engagement models when AI becomes embedded in daily sales work.

Media Appearances

Simone has no verified media appearances

Work History

5-2025
Visiting Researcher – Consumer Behavior & Big Data Analytics at IÉSEG School of Management
9-2024 - 9-2025
Contract Researcher - B2B Sales & Inside Sales at Università Politecnica delle Marche
3-2024 - 7-2024
Visiting PHD Researcher at Turku School of Economics at the University of Turku
11-2022
PhD Candidate in Quantitative Marketing at Università degli Studi di Macerata
9-2020 - 11-2022
Marketing & Growth Strategist at VOIspeed - TeamSystem Communication

Education

4-2021 - 2-2022
Master Part time from ISTAO - Istituto Adriano Olivetti
10-2017 - 7-2020
Laurea Magistrale LM from Università Politecnica delle Marche

More Information

Social Presence :

Prographics :

Exp : 5 Location : Potenza Picena, Marche, Italy Job Level : N/A Designation : Visiting Researcher – Consumer Behavior & Big Data Analytics at IÉSEG School of Management
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Insights For Selling To Simone

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simone is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simone

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Simone move?

  • If convinced, they can reach decisions quite fast.
  • Can Simone take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Simone

Personality Compatibility


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