Simonetta Cerruti

Critic
DISC Type : C

Maserati Chief Commercial Officer, SVP Stellantis at Maserati

Italy

Overview

Simonetta Cerruti is the Chief Commercial Officer at Maserati, leveraging extensive experience from senior roles within Stellantis, including Head of Alfa Romeo and Lancia for Enlarged Europe. Her expertise spans commercial operations, after-sales, and brand management. She holds a Masters in International Affairs from University Lyon III.

Outside of her corporate role, Simonetta is a passionate sports enthusiast. She draws parallels between the values of sports, like vision and continuity, and her professional philosophy. Her interests also include staying abreast of business strategy through publications like the Harvard Business Review.

She recently had the unique experience of welcoming the Olympic Flame to Maseratis historic Modena headquarters, an event she found personally moving.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Market Share Growth
She is focused on Maserati's commercial recovery, recently highlighting positive early signs in market share for the Grecale model and anticipating certified results.
Passion for Sports
A self-described "great enthusiast of Sport, " she finds personal and professional inspiration in the values embodied by athletic competition and events like the Olympics.
European Auto Markets
Her previous role covered an enlarged Europe, and she recently emphasized building partner relationships and projects guiding Maserati's path in Belgium.

Media Appearances

Simonetta Cerruti appointed new global Chief Commercial Officer of Maserati. Featured in Stellantis Media

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Simonetta Cerruti nuova SVP di Stellantis come Maserati chief .... Featured in ANSA

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Stellantis makes appointments in European operations. Featured in Automotive World

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Work History

12-2025
Maserati Chief Commercial Officer, SVP Stellantis at Maserati
4-2023 - 12-2025
Head of Alfa Romeo and Lancia, Enlarged Europe at Stellantis at Stellantis
11-2022 - 4-2023
VP Parts and Services Country Manager - Italy at Stellantis
4-2021 - 12-2022
Pre-owned Vehicles Business Unit - Head of Stellantis Synergies + Italy Use Vehicles Director at Stellantis
4-2020 - 4-2021
Head of RAC & PREOWNED BUSINESS - Europe, Middle East, Africa at FCA - Fiat Chrysler Automobiles

Education

1994 - 1995
Master in Affaires International from University Lyon III, Lyon, France
1989 - 1994
Laurea from Università degli Studi di Torino, Facoltà di Economia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Italy Job Level : Leadership Designation : Maserati Chief Commercial Officer, SVP Stellantis at Maserati
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Insights For Selling To Simonetta

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simonetta is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Simonetta

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Simonetta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Simonetta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Simonetta

Personality Compatibility


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