Sinéad Grant

Observer
DISC Type : ci

Executive Manager Product at REA Group

Manly, New South Wales, Australia

Overview

Sinéad is an Executive Manager at REA Group, where she leads the Tech & Data Product division. Her expertise lies in driving strategic transformation in data and analytics, with previous leadership roles at National Australia Bank and Bank of America Merrill Lynch. She holds a Bachelor of Arts from University College Dublin.


She was honored as a top 1% global performer during her tenure at National Australia Bank.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Agentic AI
Expressed a keen interest in the production use of agentic agents, actively seeking to connect with others who are building and exploring this technology.
AI & Data Platforms
Actively leads and recruits for teams building tech products for REA Group's data platform and artificial intelligence initiatives.
Data Privacy & Management
Recently co-presented on REA's privacy and data management agenda at a company-wide tech event, underscoring its importance in her work.

Media Appearances

Sinéad has no verified media appearances

Work History

11-2022
Executive Manager Product at REA Group
10-2021 - 11-2022
Senior Manager, Data Platform at REA Group
3-2020 - 10-2021
Head of Engagement at National Australia Bank
8-2017 - 5-2018
Head of Chief Data Office Operations (acting) at National Australia Bank
3-2017 - 2-2020
Enterprise Analytics Enablement at National Australia Bank

Education

Bachelor of Arts from University College Dublin
Post Graduate Diploma from UCD Michael Smurfit Graduate Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manly, New South Wales, Australia Job Level : Middle Designation : Executive Manager Product at REA Group
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Insights For Selling To Sinéad

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sinéad is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sinéad

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sinéad move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sinéad take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sinéad

Personality Compatibility


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