Sina Shamshiri

Energizer
DISC Type : I

Chief Technology Officer at Nous

United Kingdom

Overview

Sina is a technology leader with over 15 years of experience scaling engineering teams at high-growth startups. As CTO of Nous, a B-corp, he is focused on helping households save money on bills. His background includes a PhD in Software Engineering and key roles at Virtuoso and Anima.

He has a deep passion for solving complex software challenges, which stems from his academic background. Sina has published award-winning research on AI and optimization-driven software testing, demonstrating a long-standing commitment to advancing the field of software engineering through rigorous, academic-level inquiry.

Unique fact: Sina is a winner of the prestigious ACM Distinguished Paper award for his research on the effectiveness of automatically generated unit tests.

Personality Overview

Enthusiastic

Big Picture Person

Informal

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Consumer Fintech
As the CTO of Nous, he is building technology to help UK households manage and save money on their recurring bills.
Software Test Automation
His PhD and award-winning publications focus on automated unit testing, and he previously led engineering for a leading test automation platform at Virtuoso.
Scaling Engineering Teams
He has extensive experience growing engineering organizations from pre-seed to Series C and is actively hiring for his team at Nous.

Media Appearances

Sina has no verified media appearances

Work History

6-2025
Chief Technology Officer at Nous
4-2024 - 7-2025
Engineering at Anima
5-2023 - 5-2024
Vice President of Engineering at Virtuoso
3-2019 - 10-2023
Head of Engineering at Virtuoso
6-2017 - 3-2019
Senior Software Engineer at Virtuoso

Education

2012 - 2016
Doctor of Philosophy (PhD) from The University of Sheffield
2009 - 2012
Bachelor of Science (BSc) from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : Chief Technology Officer at Nous
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Insights For Selling To Sina

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sina is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sina

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sina move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sina take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sina

Personality Compatibility


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