Sion Williams

Observer
DISC Type : ic

Chief Marketing Officer at Mortgage Advice Bureau

Greater Manchester, England, United Kingdom

Overview

Sion is a marketing leader with over 20 years of experience, currently serving as the Chief Marketing Officer at Mortgage Advice Bureau. His expertise lies in developing brand and marketing strategies to optimize lead generation and customer acquisition. People who have worked with him describe him as excellent and committed to delivery.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Marketing Leadership
He was a panelist at the 'CMO Inspired' summit, a gathering for marketing leaders to discuss succeeding in the changing industry landscape.
Brand Growth
His introduction highlights a passion for driving brand growth, a key responsibility in his current and past roles.
Investor Relations
He presented to Mortgage Advice Bureau investors at the London Stock Exchange, which was followed by a 6% rise in share price.

Media Appearances

Mortgage Advice Bureau appoints brand & marketing director. Featured in Mortgage Soup

See Now

Work History

4-2024
Chief Marketing Officer at Mortgage Advice Bureau
2-2022 - 4-2024
Brand & Marketing Director at Mortgage Advice Bureau
12-2016 - 2-2022
Head of UK Marketing at Countrywide Plc
4-2016 - 12-2016
Interim Marketing Director at Countrywide Plc
7-2012 - 4-2016
Regional Marketing Manager at Countrywide Plc

Education

2000 - 2004
Bachelor of Arts from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Manchester, England, United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Mortgage Advice Bureau
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Insights For Selling To Sion

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sion is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sion

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sion move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sion take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sion

Personality Compatibility


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