Siri De Lange

Trailblazer
DISC Type : DI

Senior Product Management Executive at Independent Contractor / Consultant

Greater Minneapolis-St. Paul Area, United States

Overview

Siri de Lange is a seasoned product executive with over 15 years of experience leading market-focused innovation for platform and enterprise products. She excels at bridging technical and business teams to scale solutions from concept to adoption. Colleagues consistently describe her as a talented, impactful, and results-oriented leader.

She is passionate about the ocean and the power of data to reveal its secrets. Siri finds genuine excitement in exploring the seafloor through technology, comparing the experience to using a "Google Earth, but beneath the waves" to uncover shipwrecks and terrain in stunning detail.

Siri is focused on advancing subsea data and autonomy to better understand the oceans role in our future, from trade to sustainability.

Personality Overview

Achievement-Oriented

Values Relationships

Charismatic

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Ocean Data Automation
Recently highlighted a new integration to fully automate the ocean data workflow, enabling seamless visualization of subsea data without manual intervention.
AI Product Scaling
Focuses on the practical application of AI, emphasizing the shift from isolated experiments to creating systems that scale AI's impact across teams.
Customer-Obsessed Leadership
Identifies as a customer-centric leader, building product strategies by aligning cross-functional teams with customer insights and market trends to drive business results.

Media Appearances

Siri has no verified media appearances

Work History

1-2026
Senior Product Management Executive at Independent Contractor / Consultant
8-2022 - 1-2026
VP of Product Management at Terradepth
1-2022 - 7-2024
Customer Experience Advisory Board Member at Minnesota State University, Mankato
6-2021 - 8-2022
Director of Product Solutions at PBI Research Services
1-2020 - 6-2021
Director, Marketing and Product Management at Savigent

Education

1992 - 1993
Education details unavailable from University of Minnesota Duluth

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : Senior Product Management Executive at Independent Contractor / Consultant
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Insights For Selling To Siri

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siri is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Siri

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Siri move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Siri take some risk or not?

  • They can take risks if necessary.

You And Siri

Personality Compatibility


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