Sita Nathan

Questioner
DISC Type : c

Sr Director Data Management at Fusable

Holmdel, New Jersey, United States

Overview

Sita has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sita has no verified topics they care about

Media Appearances

Sita has no verified media appearances

Work History

2-2024 - 6-2025
Sr Director Data Management at Fusable
3-2023 - 12-2023
Senior Director - Industry Practice Lead at Moody's Analytics
12-2020 - 3-2023
Senior Director - Solution Architect & Technical Advisory Services at Dun & Bradstreet
12-2019 - 12-2020
Product Director, 3rd Party Risk & Compliance API solutions at Dun & Bradstreet
12-2013 - 12-2019
Senior Solutions Architect – Consulting Services at Dun & Bradstreet

Education

2002 - 2004
Executive MBA (EMBA) from Columbia Business School
1992 - 1994
M.S. from New Jersey Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 21 Location : Holmdel, New Jersey, United States Job Level : N/A Designation : Sr Director Data Management at Fusable
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Insights For Selling To Sita

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sita is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sita move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sita

Personality Compatibility


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