Sjors Teeuwen

Critic
DISC Type : C

Partner at Leadgate Europe

Austria

Overview

Sjors Teeuwen is the Founder and CMO of Stairoids, a signal-based sales and marketing platform for B2B companies. He focuses on go-to-market strategy and using real-time data to drive predictable revenue growth. He is also a Founder of Leadgate Europe and a graduate of HAN University of Applied Sciences.

Outside of his entrepreneurial ventures, Sjors lives and works in Austria. He is described as a "handyman fanatic, " suggesting a strong interest in do-it-yourself projects and practical, hands-on activities.

Unique fact: He is a self-described "handyman fanatic with lots of bravado. "

Personality Overview

Precise

Critic

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Signal-Based GTM
Founded Stairoids, a platform centered on using real-time market and customer signals to guide go-to-market strategy and daily execution for B2B companies.
B2B Demand Generation
He recently wrote about creating a 'perfect demand generation storm, ' highlighting his focus on developing innovative strategies for customer acquisition.
Marketing & Data Privacy
He has built GDPR-compliant buyer persona functionalities, showing an awareness of the intersection between data-driven marketing and privacy regulations.

Media Appearances

Sjors has no verified media appearances

Work History

1-2026
Partner at Leadgate Europe
1-2025
Co-Founder and CMO at Stairoids
1-2023 - 12-2025
Director of Business Development at Side&Kick
4-2015 - 1-2021
Marketing and Sales Director at Leadgate Europe
2008 - 3-2015
Marketing Manager at Infradata

Education

2003 - 2007
Bachelor from HAN University of Applied Sciences
2011 - 2011
Post-HBO from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austria Job Level : Leadership Designation : Partner at Leadgate Europe
URL has been copied!

Insights For Selling To Sjors

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sjors is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sjors

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sjors move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sjors take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sjors

Personality Compatibility


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