Smita Challu Tulsani

Visionary
DISC Type : Ds

Global MarTech Portfolio Leader at World Vision

Toronto, Ontario, Canada

Overview

Smita is a global marketing and AI transformation executive with over 20 years of experience merging data, AI, and customer experience to drive growth. A Chartered Marketer who studied at Harvard Business School, she is described by colleagues as data-driven, innovative, and collaborative.

Originally an engineer, she pivoted to marketing, driven by a passion for technologys role in human interaction. She is the founder of a community-building platform and serves on the board of the Cambridge Memorial Hospital Foundation. She is also a mother to twin boys.

Smita founded LinkLoop. ai, an AI platform designed not just for networking, but to humanize technology and foster a true sense of belonging among users.

Personality Overview

Direct & Assertive

Objective Evaluator

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Humanizing AI
Her company, LinkLoop. ai, and speaking engagements focus on using AI to create empathetic digital experiences and foster genuine human connection, not just efficiency.
AI for Social Good
Describes herself as an "engineer by profession but a fundraiser by heart, " reflecting her work applying digital transformation within non-profits like World Vision.
Customer Experience (CX)
A core focus of her career, she sits on the Canadian Marketing Association's CX Council and has authored articles on transforming customer journeys with AI.

Media Appearances

Smita has no verified media appearances

Work History

10-2024
Global MarTech Portfolio Leader at World Vision
2-2024 - 11-2024
Global Director - Digital Transformation at World Vision
1-2024
Founder & CEO at LinkLoop.ai
10-2023
Co-Chair Ontario Committee at Canadian Australian Chamber of Commerce
2-2023 - 2-2024
Customer Strategy & Martech Practice Leader, Director - North America at Akcelo

Education

Strategic Marketing Management from Harvard Business School
Education details unavailable from Doctorate Candidate

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Global MarTech Portfolio Leader at World Vision
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Insights For Selling To Smita Challu

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smita Challu is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Smita Challu

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Smita Challu move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Smita Challu take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Smita Challu

Personality Compatibility


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