Smita Rajeev Abraham SHRM-SCP

Critic
DISC Type : C

Group Human Resources and Admin Director at Dubai Holding Group

United Arab Emirates

Overview

Smita Rajeev Abraham is the Group Human Resources Director for Dubai Holding Group and Al Shamsi Holdings, focusing on positioning HR as a strategic partner. She is certified in People Analytics and by the CIPD. Colleagues describe her as a consummate professional and a team player who balances company and employee needs.

Outside of her executive role, Smita is a strong advocate for corporate wellness, leading webinars on balance, resilience, and mindfulness in the workplace. Described by peers as a loyal friend, she values guiding and advising those around her and enjoys bringing people together.

She recently served as a jury member for the ETHCA MENA 2025 awards, recognizing innovation in HR.

Personality Overview

Information Seeker

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Corporate Wellness
She recently led a corporate webinar focused on nurturing balance, resilience, and mindfulness at work, emphasizing the importance of self-care for leaders.
HR Innovation
Served as a jury member for the ETHCA MENA 2025 awards, evaluating nominations for passion, innovation, and purpose-driven work by HR professionals in the region.
Data-Driven HR
Holds a certification in People Analytics and recently completed a course in Power BI Desktop for data visualization, showing a clear interest in leveraging data for HR.

Media Appearances

Smita has no verified media appearances

Work History

9-2021
Group Human Resources and Admin Director at Dubai Holding Group
2-2018 - 10-2021
Human Resources Manager at Al Boom Marine LLC
9-2016 - 2-2018
HR Consultant at Freelance Human Resources Consultant
10-2007 - 6-2016
Group Human Resources Manager at Dubai Holding Group & Al Shamsi Holdings
4-2007 - 10-2007
HR Administration Manager at Fortune Super Equity Management

Education

2011 - 2011
CIPD from Chartered Institute of Personnel & Development (CIPD)
2009 - 2009
Psychometric assessment from Certified inThe British Psychological Society certificates at Level A & B

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Arab Emirates Job Level : Mid-senior Designation : Group Human Resources and Admin Director at Dubai Holding Group
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Insights For Selling To Smita

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Smita is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Smita

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Smita move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Smita take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Smita

Personality Compatibility


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