Sofía Bardají Ortiz

Questioner
DISC Type : c

Business Development at Ailin.health

Madrid, Community of Madrid, Spain

Overview

Sofía has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sofía has no verified topics they care about

Media Appearances

Sofía has no verified media appearances

Work History

1-2025
Business Development at Ailin.health
1-2024 - 1-2025
Global Pricing and Market Access Consultant at EVERSANA
1-2023 - 2-2024
Advisory Senior Analyst at Prescient Healthcare Group
6-2022 - 12-2022
Advisory Analyst at Prescient Healthcare Group
10-2021 - 6-2022
Life Sciences Strategy Consulting at KPMG España

Education

2017 - 2021
Ingeniería Biomédica Bilingüe from Universidad CEU San Pablo

More Information

Social Presence :

Prographics :

Exp : 4 Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Business Development at Ailin.health
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Insights For Selling To Sofía

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofía is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sofía

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sofía move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sofía take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sofía

Personality Compatibility


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