Sofia Hagen

Evaluator
DISC Type : cds

Director & Owner at Sofia Hagen Ltd

London, England, United Kingdom

Overview

Sofia Hagen is an award-winning architect and creative director whose practice operates at the intersection of art, design, and technology. She specializes in creating 3D-printed sculptural products and immersive installations using biomaterials and recycled waste. A graduate of the University of Applied Arts Vienna, she is a frequent keynote speaker at global tech and design conferences.

Sofias work is driven by a commitment to sustainability and human-centric principles. She explores how design can solve real-world problems, from environmental waste to personal wellbeing. Her recent projects focus on creating mindful experiences and biophilic designs that restore humanitys connection with nature, demonstrating her passion for creating with purpose beyond aesthetics.

She created the worlds first meditation furniture crafted from 3D-printed organic wood, sugar, and hand-woven hemp.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sustainable Design
Her entire practice is committed to designing for a circular economy, using recycled materials like medical waste and sawdust to create products with a sustainable afterlife.
Art & Tech Intersection
She merges traditional craftsmanship with cutting-edge technology like 3D printing and robotics, and speaks at summits on the future of AI and human-machine collaboration.
Mindfulness & Wellbeing
Her recent work, including the "HEMPLA Sanctuary, " focuses on creating immersive, meditative experiences and furniture designed to nurture both body and mind.

Media Appearances

Sofia has no verified media appearances

Work History

4-2024
Director & Owner at Sofia Hagen Ltd
11-2023 - 5-2024
Senior Designer at David Collins Studio
5-2020 - 3-2024
Director & Owner at HagenHinderdael
1-2022 - 10-2022
Design Lead at Heatherwick Studio
11-2021 - 1-2022
Experience Designer at Bompas & Parr Studio Ltd

Education

2000 - 2008
Mag. Arch from University of Applied Arts Vienna
1-2005 - 7-2005
Interior Design from Penninghen

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director & Owner at Sofia Hagen Ltd
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sofia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sofia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sofia

Personality Compatibility


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