Sofia Lazarova in

Sofia Lazarova

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Head of HR at Plus500™
📍 Sofia, Sofia City, Bulgaria

Sofia is a growth-driven HR leader at Plus500 with over 15 years of experience in talent acquisition and organizational design. A graduate of Aarhus BSS, colleagues consistently describe her as a dedicated, "razor sharp", and inspiring expert who excels in complex, cross-cultural environments.

Outside of her professional capacity, Sofia identifies as a fitness and wellness enthusiast. She shows a keen interest in economic and technological trends, particularly how advancements like AI are influencing the job market and workforce dynamics within her home country of Bulgaria.

She recently analyzed and shared a Stanford Digital Economy Lab study on the employment effects of Artificial Intelligence.

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Experience
18 Years
Current Role
Head of HR
Job Level
Mid-senior
Location
Sofia, Sofia City, Bulgaria
Personality Overview

How Sofia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sofia cares about

Talent Acquisition
Frequently posts open roles for the growing Plus500 team in Sofia, showing a clear, present focus on recruitment for positions like Payroll Specialist and Financial Analyst.
AI's Impact on Jobs
Demonstrates an interest in the intersection of technology and HR by sharing and commenting on academic research about how AI is reshaping employment patterns.
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Career

Work history

2025
Head of HR
Plus500™
2022 - 2025
Talent & HR Development
Puzzle Recruitment
2-2021 - 8-2022
Head of HR
GfK
11-2018 - 2-2021
Country Human Resources Manager & Talent Leader
Deloitte
2018 - 2019
HR Lead - Employer Brand, Engagement and Recruitment
Fourth
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2009 - 2009
Master
Aarhus BSS - Aarhus University
2004 - 2008
Bachelor
University of National and World Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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