Sofia Lazarova

Judge
DISC Type : Dc

Head of HR at Plus500™

Sofia, Sofia City, Bulgaria

Overview

Sofia is a growth-driven HR leader at Plus500 with over 15 years of experience in talent acquisition and organizational design. A graduate of Aarhus BSS, colleagues consistently describe her as a dedicated, "razor sharp", and inspiring expert who excels in complex, cross-cultural environments.

Outside of her professional capacity, Sofia identifies as a fitness and wellness enthusiast. She shows a keen interest in economic and technological trends, particularly how advancements like AI are influencing the job market and workforce dynamics within her home country of Bulgaria.

She recently analyzed and shared a Stanford Digital Economy Lab study on the employment effects of Artificial Intelligence.

Personality Overview

Features Driven

Quality Focused

Fast But Wary

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Talent Acquisition
Frequently posts open roles for the growing Plus500 team in Sofia, showing a clear, present focus on recruitment for positions like Payroll Specialist and Financial Analyst.
AI's Impact on Jobs
Demonstrates an interest in the intersection of technology and HR by sharing and commenting on academic research about how AI is reshaping employment patterns.
Fitness & Wellness
Explicitly identifies herself as a "Fitness & Wellness Enthusiast" in her professional headline, highlighting this as a significant personal interest.

Media Appearances

Sofia has no verified media appearances

Work History

2025
Head of HR at Plus500™
2022 - 2025
Talent & HR Development at Puzzle Recruitment
2-2021 - 8-2022
Head of HR at GfK
11-2018 - 2-2021
Country Human Resources Manager & Talent Leader at Deloitte
2018 - 2019
HR Lead - Employer Brand, Engagement and Recruitment at Fourth

Education

2009 - 2009
Master from Aarhus BSS - Aarhus University
2004 - 2008
Bachelor from University of National and World Economics

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sofia, Sofia City, Bulgaria Job Level : Mid-senior Designation : Head of HR at Plus500™
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sofia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sofia take some risk or not?

  • The risks don’t matter much to them.

You And Sofia

Personality Compatibility


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